Brand Activation & Experience Manager

Belmont Park Village

Elmont (NY)

On-site

USD 110,000 - 150,000

Full time

8 days ago

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Job summary

Belmont Park Village in New York seeks a Brand Marketing Manager to develop 360° retail marketing plans that fuse in‑Village experiences with brand activations and commercial events. You will drive brand engagement, plan activations, manage budgets, and report on KPIs to improve future campaigns.

You will collaborate with Retail, Public Relations, Visual Merchandising and Hospitality to deliver compelling narratives and immersive experiences that boost footfall and dwell time across the Village

Qualifications

Marketing degree or equivalent qualifications.
Experience developing integrated communications plans and briefs, ideally in luxury retail.
Background in multi-brand and department store environments with events delivery.
Fluency with briefs and RACI; ability to influence in matrixed environments.
Strong project management skills and ability to manage multiple activations.

Responsibilities

Lead the execution of the retail marketing strategy for the Village, including activations and guest experience.
Plan activations and immersive experiences with cross‑functional teams to drive footfall and dwell time.
Monitor budgets and costs for each event and report on ROI and KPIs.
Provide direction to teams supporting retail marketing activations and ensure consistency across Village partners.
Collaborate with Retail, Public Relations, Visual Merchandising and Hospitality to highlight product stories.