Brand Activation & Market Analytics Associate

SGS Consulting; Sacramento (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

SGS Consulting seeks a marketing analytics professional to support go-to-market strategies across multiple product lines and brand portfolios. You will analyze POS data, conduct market research, and contribute to brand performance insights.

Collaborating with cross-functional teams, you’ll prepare reports and dashboards in Excel and PowerPoint, supporting strategic planning and timely execution of brand activation initiatives across various categories.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field required.
• Minimum 3+ years of experience in marketing, brand management, or related field.
• Experience supporting brand activation or go-to-market strategies preferred.
• Strong analytical and business understanding skills.

Responsibilities

• Support execution of go-to-market strategies for multiple product lines and brand portfolios.
• Analyze POS data and provide insights to support business decision-making.
• Conduct market research and contribute to brand performance analysis.
• Assist in brand activation initiatives across categories such as Action Figures, Plush, and preschool properties.
• Collaborate with cross-functional teams including sales, operations, finance, and marketing.
• Prepare reports, dashboards, and presentations using Excel and PowerPoint.
• Support North American Brand Activation lead in strategic planning and execution.
• Maintain and update marketing databases and reporting tools.
• Provide commentary and insights on market trends and performance.
• Ensure timely delivery of brand analysis and reporting projects within deadlines.

Skills

Marketing principles

Go-to-market strategies

Market research

Marketing analytics

Excel

PowerPoint

POS data interpretation

Communication skills

Presentation skills

Teamwork

Deadline-driven

Problem-solving

Multitasking

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

SGS Consulting seeks a marketing analytics professional to support go-to-market strategies across multiple product lines and brand portfolios. You will analyze POS data, conduct market research, and contribute to brand performance insights.

Collaborating with cross-functional teams, you’ll prepare reports and dashboards in Excel and PowerPoint, supporting strategic planning and timely execution of brand activation initiatives across various categories.