Brand Activation Manager - Entertainment & Resorts

Mgm Resorts International; Atlanta (GA); Sur place; USD 70 000 - 100 000; Plein temps

Résumé du poste

The Brand Marketing Partner at MGM Resorts International will lead brand activation campaigns across the property, aligning with the Director of Marketing Activation and the marketing COEs to execute strategy.

This role requires coordinating with central teams, entertainment and events, and property stakeholders to deliver compelling on‑property experiences and accurate content across channels, ensuring measurable results and guest engagement.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications or related field; or equivalent education and work experience.
• At least 2 years of experience in Marketing, Advertising, Events, Media, or in a related field within the hospitality/gaming Industry.
• Work varied shifts, including weekends and holidays.
• English communication skills, both written and oral.
• Previous experience working in a similar resort setting.
• Proven track record in developing and delivering complex programs and projects with positive, measurable results.

Responsabilités

• Project manage planned and ad‑hoc marketing campaigns on‑property, partnering with marketing COEs & property partners.
• Partner with central marketing teams to develop creative materials required for on‑property activation: ensure delivery of creative assets per brief, and quality check content.
• Collaborate with Entertainment and Events teams to manage on‑property activation aligned to strategy.
• Prepare key materials for Director for meetings with property vertical leaders and Corporate.
• Audit website/3rd party content weekly and aggregate required changes to Director (including changes from key stakeholders), ensuring content on website is 100% accurate and up to date.

Connaissances

Marketing experience

Event marketing

Communication in English

Program management

Formation

Bachelor’s degree in Marketing, Advertising, Communications or related field

High school diploma or equivalent

Description du poste

The Brand Marketing Partner at MGM Resorts International will lead brand activation campaigns across the property, aligning with the Director of Marketing Activation and the marketing COEs to execute strategy.

This role requires coordinating with central teams, entertainment and events, and property stakeholders to deliver compelling on‑property experiences and accurate content across channels, ensuring measurable results and guest engagement.