Brand Activation Manager

BVRG; Houston (TX); Hybrid; USD 80,000 - 82,000; Full time

Benefits offered by this job

Medical Insurance

Dental & Vision Insurance

Life Insurance

401(k) Retirement Plan with employer-m

Monthly allowances

Employee recognition program

Job summary

BVRG Agency in Houston, TX is seeking a Brand Activation Manager to lead field marketing and account development for Acqua Panna, Maison Perrier, Essentia, and San Pellegrino across Houston and Dallas markets.

You will build partnerships with chefs, restaurateurs, and hospitality leaders, manage activations, events, and reporting, and drive measurable growth in brand presence in local venues and partnerships.

Qualifications

• 3+ years experience in field marketing, brand activation, beverage sales, hospitality, or related area.
• Excellent communication and relationship-building skills.
• Willingness to travel within the Houston and Dallas markets; ability to attend evening and weekend events.
• Reside in the Houston metropolitan area with capability to travel to Dallas as required.

Responsibilities

• Key Account Management: Build and maintain relationships with existing and prospective accounts, identify opportunities to increase distribution, visibility, and consumer engagement.
• Field Marketing Activation: Identify, develop, and execute local events, partnerships, and sampling opportunities that connect brands with relevant audiences.
• Route to Market Alignment: Collaborate with sales teams and distributors to align field activity with commercial opportunities.
• Communication & Reporting: Maintain records of account activity, activation plans, expenses, and results; provide KPI updates.

Skills

Field marketing

Brand activation

Beverage sales

Hospitality

Job description

Brand Activation Manager (BAM) — Houston, TX

BVRG Agency is looking for a Brand Activation Manager to represent Acqua Panna, Maison Perrier, Essentia, and San Pellegrino in Houston, TX. This role combines account development, field marketing, and relationship building to grow distribution, and strengthen brand visibility in the local market.

This role centers on building relationships with chefs, restaurateurs, and hospitality leaders to grow our brands’ presence in the restaurants and venues shaping the city’s dining scene. Through thoughtful partnerships, chef-driven events, and tailored activations, you’ll connect our portfolio with exceptional culinary experiences and turn those relationships into lasting business growth. You can identify a promising partnership, develop a thoughtful activation, and follow through on the details that turn an opportunity into measurable results. You are equally comfortable building relationships in the field and managing the planning, coordination, and reporting behind successful programs.

Key Account Management — 35%

• Build and maintain relationships with existing and prospective accounts, identifying opportunities to increase distribution, visibility, and consumer engagement.
• Develop account plans that reflect each partner’s business needs for Acqua Panna, Maison Perrier, Essentia, and San Pellegrino priorities.
• Engage owners, managers, and other decision-makers through account visits, product education, sampling, and tailored programming. Maintain consistent follow-up and work with sales partners to translate relationships into lasting business opportunities.

Field Marketing Activation — 30%

• Identify, develop, and execute local events, partnerships, and sampling opportunities that connect Acqua Panna, Maison Perrier, Essentia, and San Pellegrino with relevant audiences.
• Bring the brand to life through experiences that support trial, awareness, and account growth. Manage activation logistics, product needs, vendors, and brand materials, ensuring execution aligns with brand standards and approved budgets.
• Cultivate influencer programming

Route to Market Alignment — 15%

• Collaborate with sales teams and distributor partners to connect field marketing activity with commercial opportunities.
• Support account introductions, product availability, and follow-through on new business leads. Share market insights and account feedback to help identify distribution gaps and prioritize opportunities.
• Coordinate with internal and external partners to ensure activations support broader market objectives.

Communication & Reporting — 20%

• Maintain accurate records of account activity, activation plans, sampling, expenses, and results using designated systems. Provide timely updates on progress against KPIs, upcoming opportunities, and market developments.
• Participate in team meetings and planning discussions, sharing insights and recommendations. Track program performance and communicate both quantitative results and qualitative feedback.

What You Bring

• 3+ years Experience in field marketing, brand activation, beverage sales, hospitality, or a related area, along with a strong understanding of the Houston and Dallas market.
• You bring excellent communication and relationship-building skills, sound judgment, and the ability to manage multiple priorities independently. You are organized, proactive, and comfortable being accountable for both execution and results.
• This is a field-focused role in the Houston Metro area, regular local travel, and flexibility to attend evening and weekend events with a focus on Houston and Dallas metros
• Location & Work Requirements: Candidates must reside in the Houston metropolitan area, where the majority of our events, partnerships, and hospitality activations take place. Familiarity with the Dallas market and the ability to travel there as needed are also required. While this is a remote position with no traditional office setting, the role requires regular in-person participation at events, activations, partner locations, and other business-related engagements. This is not an exclusively work-from-home position.

Compensation & Benefits

• Competitive Salary – Competitive compensation aligned with experience and industry standards 80,000-82,000.00 annually
• Performance Bonus – 10% annual bonus based on base salary, paid semi-annually.
• Paid Time Off – 10 vacation days, 3 personal days, and 12 paid holidays annually
• Medical Insurance – 100% employer-paid medical coverage
• Dental & Vision Insurance – Additional coverage options available
• Life Insurance – 100% employer-paid life insurance coverage
• Wellness & Telehealth – 100% employer-paid wellness and telehealth program
• 401(k) Retirement Plan – Employer matching contributions of up to 4%
• Monthly Allowances – Transportation, technology, and hospitality allowances
• Employee Recognition Program – Recognition and rewards platform with access to gift cards, and other perks
• Industry Events & Experiences – Opportunities to participate in exciting, industry-leading events, brand experiences, and networking activities