Brand Activation Lead, YouTube GTM & Creator Programs

Google Inc.; San Bruno, New York (CA, NY); On-site; USD 234,000 - 325,000; Full time

Job summary

Google Inc. is seeking a Senior Manager for Brand Activation GTM within the YouTube Business.

You will lead the Brands as Creators Center of Excellence, shaping how brands build and scale organic presence on YouTube, bridging paid, owned, earned, and sponsored content. You will collaborate with Product, UX, Marketing, and Sales teams across Americas, EMEA, APAC, define brand engagement strategies, develop playbooks, run workshops, and translate market signals into scalable GTM roadmaps.

Qualifications

• Bachelor's degree or equivalent experience.
• 10 years in business strategy, GTM, management consulting, sales ops, or brand marketing, or 8 years with an advanced degree.
• 5 years of experience communicating with product, marketing, and sales/business development partners.

Responsibilities

• Lead Brands as Creators Center of Excellence within YouTube Business and define overarching strategy for brand engagements, develop playbooks and lead workshops.
• Collaborate with Product, UX, Marketing, Operations, and GBO sales teams to shape product roadmaps based on market feedback and drive cross-functional alignment.
• Translate market signals into actionable, scalable GTM strategy and present to executive leadership.

Skills

Stakeholder management

Decision making

Ambiguity handling

Education

Bachelor's degree or equivalent

Advanced degree advantage

Job description

Google Inc. is seeking a Senior Manager for Brand Activation GTM within the YouTube Business.

You will lead the Brands as Creators Center of Excellence, shaping how brands build and scale organic presence on YouTube, bridging paid, owned, earned, and sponsored content. You will collaborate with Product, UX, Marketing, and Sales teams across Americas, EMEA, APAC, define brand engagement strategies, develop playbooks, run workshops, and translate market signals into scalable GTM roadmaps.