Group Product Marketing Lead, Creator Partnerships

Google; New York (NY); On-site; USD 219,000 - 305,000; Full time

Job summary

Google is seeking a Group Product Marketing Manager for Creator Partnerships in New York to bridge product development and market execution for YouTube creator solutions. You will shape positioning, go-to-market, and collaboration with IMAs and agency ecosystems to drive creator-led brand growth.

You will lead cross-functional programs with Product, Sales, and GBO, translating complex features into scalable marketing levers and ensuring value propositions resonate with influencers, agencies, and

Qualifications

• Bachelor's degree or equivalent practical experience.
• 13 years of marketing experience across fields (growth, product, brand, social).
• Experience managing cross-functional projects.
• Experience with people management.
• Experience within the tech, media, or advertising industries.
• Experience using industry-standard datasets to measure impact of marketing initiatives and refine market positioning.

Responsibilities

• Develop and execute comprehensive product marketing plans for YouTube’s creator and brand agreement solutions, specifically targeting Influencer Marketing Agencies (IMAs) and Creator Marketing Decision Makers.
• Build strong partnerships across YouTube Business (YT Biz), Global Business Organization (GBO), YouTube (YT) and Ads Product teams, and third-party Ecosystem teams to accelerate the Creator Partnerships ecosystem globally.
• Oversee the development of market research and product roadmaps into clear, actionable value propositions that differentiate YouTube from engaging social media platforms.
• Act as the primary marketing liaison between Product and Sales to align product roadmaps with market needs and agency feedback.
• Validate product-market fit and claims using first-party data and third-party research to ensure YouTube’s Creator Partnerships offerings remain industry-leading.

Job description

Google is seeking a Group Product Marketing Manager for Creator Partnerships in New York to bridge product development and market execution for YouTube creator solutions. You will shape positioning, go-to-market, and collaboration with IMAs and agency ecosystems to drive creator-led brand growth.

You will lead cross-functional programs with Product, Sales, and GBO, translating complex features into scalable marketing levers and ensuring value propositions resonate with influencers, agencies, and