Brand Activation Lead: Experiential & Social Commerce

The Estee Lauder Companies Inc.; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

The Estee Lauder Companies Inc. in New York is seeking an Assistant Manager for Brand Activation & Commercial Impact within the North America Consumer Engagement team.

You will lead consumer experiences and creator-led social commerce to drive advocacy and measurable business impact. In this role, you will partner across Ecommerce, Retail, Social, Media and agency partners to translate strategy into live activations, track performance, and continually optimize programs that connect storytelling

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Fashion Marketing, Event Management, or related field.
• 3-5 years experience in brand marketing, public relations, experiential marketing, social commerce, or related fields.
• Experience executing consumer-facing events, brand activations, pop-ups from planning to post-analysis.
• Experience with TikTok Shop, ShopMy, LTK, Amazon and retailer channels.
• Strong understanding of social media, trends and digital platforms for activations.
• Commercial mindset linking activations to acquisition, conversion, and growth.
• Experience collaborating across Marketing, Social, Ecommerce, Retail, Media, PR, Creative and agencies.
• Strong project management, organizational skills with attention to detail.
• Experience managing agency relationships, budgets, timelines, and logistics.
• Strong analytical skills tracking campaign performance and KPIs.
• Excellent written, verbal, and presentation skills.

Responsibilities

• Lead day-to-day development and execution of consumer-facing events and activations.
• Manage agency/vendor workstreams, timelines, guest journeys, staffing and on-site logistics.
• Partner to align experiences with campaign storytelling, advocacy and commercial goals.
• Identify opportunities to generate UGC, advocacy, and retailer engagement.
• Develop repeatable activation models connecting gifting, advocacy, content and commerce.
• Coordinate with Retail and Ecommerce to connect experiences to sales and traffic.
• Track platform developments and emerging social-commerce capabilities.
• Monitor program performance and optimize in real time.
• Translate results into insights for future activations.

Skills

Brand marketing

Experiential marketing

Event management

Social commerce

Campaign analysis

Cross-functional

Education

Bachelor's degree

Tools

Excel

PowerPoint

Job description

The Estee Lauder Companies Inc. in New York is seeking an Assistant Manager for Brand Activation & Commercial Impact within the North America Consumer Engagement team.

You will lead consumer experiences and creator-led social commerce to drive advocacy and measurable business impact. In this role, you will partner across Ecommerce, Retail, Social, Media and agency partners to translate strategy into live activations, track performance, and continually optimize programs that connect storytelling