Field Marketing Associate

SoTalent; Trenton (NJ); On-site; USD 50,000 - 65,000; Full time

Job summary

SoTalent is seeking a Field Marketing Associate to drive brand activation and shopper-focused programs across assigned retail locations in the New Jersey area.

The role combines hands-on field execution with campaign coordination, data collection, and performance reporting, while collaborating with sales, marketing, and client teams to strengthen shopper engagement and sales execution.

Qualifications

• Experience in field/retail marketing or shopper marketing.
• Knowledge of in-store execution and CPG environments.
• Strong organizational and project coordination skills.
• Excellent communication and collaboration across teams.

Responsibilities

• Execute field marketing and brand activation campaigns across locations and territories.
• Coordinate and implement in-store merchandising, displays, signage, and promotions.
• Ensure brand standards and merchandising requirements are followed in-store.
• Set up and maintain retail displays and promotional materials.
• Collect retail, merchandising, and campaign performance data from locations.
• Track field execution, identify gaps, and provide performance reports.
• Analyze results to identify improvement opportunities for campaigns.
• Collaborate with sales, marketing, merchandising, and client teams to support objectives.
• Deliver engaging shopper experiences that strengthen brand visibility and drive sales.
• Identify issues in in-store execution and work with stakeholders to resolve them.
• Maintain accurate field activity, retail compliance, and campaign reporting.

Skills

Field marketing

Retail marketing

Brand activation

Merchandising

Shopper marketing

Sales

Consumer marketing

Job description

Work Setting: Field-based

Employment Type: Full-time

Function: Field Marketing, Brand Activation, Retail Marketing, Shopper Marketing, Consumer Marketing

About the Role

A Field Marketing Associate is responsible for executing brand activation, retail marketing, merchandising, and shopper marketing programs for leading consumer packaged goods (CPG) brands.

The role combines hands-on field execution with campaign coordination, retail data collection, performance reporting, and cross-functional collaboration. The successful candidate will help ensure consistent in-store brand standards, improve retail execution, and identify opportunities to strengthen shopper engagement and sales performance across an assigned territory.

Key Responsibilities

• Execute field marketing and brand activation campaigns across assigned retail locations and territories.
• Coordinate and implement in-store merchandising programs, promotional displays, signage, and other retail marketing initiatives.
• Ensure brand standards, campaign guidelines, and merchandising requirements are consistently delivered in-store.
• Set up and maintain retail displays and promotional materials.
• Collect retail, merchandising, and campaign performance data from assigned locations.
• Track field execution, identify gaps, and provide clear performance reports and updates.
• Analyze campaign and retail execution results to identify opportunities for improvement.
• Collaborate with sales, marketing, merchandising, and client teams to support campaign objectives.
• Help deliver engaging shopper experiences that strengthen brand visibility and support sales growth.
• Identify issues with in-store execution and work with relevant stakeholders to resolve them.
• Maintain accurate field activity, retail compliance, and campaign reporting.

Requirements

• Experience in field marketing, retail marketing, brand activation, merchandising, shopper marketing, sales, or a related consumer marketing environment.
• Understanding of retail environments, in-store execution, and consumer packaged goods.
• Strong organizational and project coordination skills with the ability to manage activities across multiple retail locations.
• Comfortable working in a field-based role and engaging with retail and client stakeholders.
• Ability to collect, interpret, and report retail and campaign performance data.
• Strong attention to detail and ability to maintain consistent brand standards.
• Excellent communication and interpersonal skills.
• Ability to work independently while collaborating effectively with sales, marketing, merchandising, and client teams.
• Strong problem-solving skills and a proactive approach to improving campaign execution.