Brand Activation & Fan Experience Manager

Charlotte Football Club; Charlotte, Northern (NC, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Charlotte FC is seeking a Manager of Marketing Activation & Events to lead large-scale brand events and drive fan engagement. The role collaborates across Marketing, Partnerships, Ticketing, and Operations to design impactful campaigns that grow awareness and fandom for CLTFC.

The position requires 5+ years in marketing activation with experiential/event focus, plus leadership experience. Strong soccer knowledge and Spanish language skills are a plus.

Qualifications

• Bachelor’s degree in marketing, sports, business management, communications, or related field.
• 5+ years of progressive experience in marketing activation, experiential marketing, events, or related fields.
• 1-2 years direct managerial experience.
• Knowledge of soccer, professional soccer leagues, and MLS.
• Native or strong English + Spanish bilingualism preferred.

Responsibilities

• Lead the development of large-scale, club-owned brand events.
• Work with the Ticketing team to execute season ticket member appreciation programs and other departmental events to ensure consistent brand representation.
• Manage the club-wide event calendar and promotional items for key dates and events.
• Lead strategy and planning for viewing parties in collaboration with Partnerships Marketing.
• Lead matchday fan experience marketing initiatives including pre/post-match activations and gate giveaway planning with Partnerships Marketing.
• Lead influencer campaigns and activations around events and matches.
• Serve as the central point of contact for the club-wide apparel ordering program.
• Lead and manage a team of one coordinator and one intern.
• Grow fan affinity and sentiment and deliver talked-about events year-round.

Skills

Marketing activation

Experiential marketing

Events management

Team leadership

Spanish language

Soccer knowledge

Collaboration with partners

Education

Bachelor's degree in marketing, sports, business management, communications, or related field

Job description

Charlotte FC is seeking a Manager of Marketing Activation & Events to lead large-scale brand events and drive fan engagement. The role collaborates across Marketing, Partnerships, Ticketing, and Operations to design impactful campaigns that grow awareness and fandom for CLTFC.

The position requires 5+ years in marketing activation with experiential/event focus, plus leadership experience. Strong soccer knowledge and Spanish language skills are a plus.