Brand Activation Campaign Architect

Socket.dev; Framingham (MA); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Bonus plan and generous paid time off

Flexible work arrangements

401(k) plan with company match

Associate store discount

Job summary

Staples in Framingham, MA seeks a Program Manager, Brand Activation to plan, coordinate, and execute integrated marketing campaigns across channels, aligning with category priorities and enterprise goals. The ideal candidate will lead campaign planning, manage timelines, drive cross-functional alignment, and continually improve marketing processes for a consistent customer experience.

The role requires strong marketing knowledge, project management expertise, stakeholder management, and a

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing, campaign management, or program management experience.
• Experience coordinating cross-functional projects and managing timelines.

Responsibilities

• Lead planning, coordination, and execution of category, seasonal, promotional, and brand activation campaigns across multiple channels.
• Translate priorities into campaign plans, briefs, schedules, milestones, and deliverables.
• Manage project timelines, approvals, stakeholder reviews, launch readiness, and post-campaign evaluations.
• Partner with Merchandising, Creative, CRM, Digital Marketing, Paid Media, Operations, Stores, Analytics, and agencies to ensure seamless execution.
• Facilitate cross-functional meetings and status updates to keep initiatives moving forward.
• Identify risks and resource constraints; propose solutions and escalation paths.
• Ensure messaging, assets, promotions, and timing are aligned across channels.
• Support in-market adjustments and optimization with stakeholders.
• Consolidate results and learnings to improve future activations.

Skills

Program management

Organizational skills

Stakeholder management

Communication skills

Customer-centric

Analytical thinking

Problem solving

Prioritization

Education

Bachelor's degree in Marketing/Business/Communications or related field

Tools

Microsoft Office

Job description

Staples in Framingham, MA seeks a Program Manager, Brand Activation to plan, coordinate, and execute integrated marketing campaigns across channels, aligning with category priorities and enterprise goals. The ideal candidate will lead campaign planning, manage timelines, drive cross-functional alignment, and continually improve marketing processes for a consistent customer experience.

The role requires strong marketing knowledge, project management expertise, stakeholder management, and a