Brand Activation and Event Manager

Capture One; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Job summary

An innovative company is on the lookout for a dynamic Brand Activation & Event Manager to lead their marketing initiatives in the photography industry. This exciting role involves planning and executing high-profile events, managing brand activations, and collaborating with an international team to enhance brand presence across North America. With a focus on creativity and community, the position offers a chance to work with passionate photographers while enjoying a hybrid work model, competitive benefits, and a commitment to work-life balance. Join this forward-thinking firm and make a significant impact in the world of photography!

Benefits

Health Insurance

401K

Four weeks paid PTO

Top-tier hardware equipment

Engagement at trade shows and workshops

Qualifications

• 4+ years in brand activation, event marketing, or experiential marketing.
• Strong event planning and logistics skills with a passion for photography.

Responsibilities

• Execute brand activations and manage trade shows and events.
• Coordinate logistics and develop partnerships with influencers.

Skills

Brand Activation

Event Marketing

Project Management

Logistics Coordination

Social Media Management

Communication Skills

Problem-Solving

Education

Bachelor's Degree in Marketing or related field

Tools

Event Management Software

Social Media Platforms (Instagram, LinkedIn, TikTok)

Job description

Description

Help us shape the future of photography! At Capture One, we provide photographers with powerful tools to capture, edit, and collaborate, bringing their visions to life. We prioritize image quality, speed, and reliability, offering industry-leading tethered workflows, true-to-life color processing, and flexible collaboration tools that enable work from anywhere.

Imagine your software being used for major photoshoots, fashion covers, collaborations with famous brands, actors, and singers, or daily-use brands. Our passion for imaging empowers a community of over 250,000 photographers worldwide.

As we grow, we seek a highly driven and achievement-oriented Brand Activation & Event Manager to join our team.

The Role

If you are an organized, execution-focused marketing professional passionate about bringing go-to-market strategies to life through events and activations, this is your chance to lead Capture One’s GTM execution and brand presence across North America in the photography industry.

You will be responsible for planning and executing brand activations, trade shows, product launches, and industry events, while supporting broader marketing initiatives such as content localization, partnerships, and campaigns. Reporting to the Commercial Director of North America, you will collaborate with the Head of Brand Activation (UK) and the global marketing team, ensuring flawless execution and high-impact engagement.

This role involves working cross-functionally with an international team, adapting strategies for the North American market, and traveling 30-40% during peak seasons, including opportunities for international trips to Europe.

Ideal candidates are detail-oriented, hands-on marketers with expertise in event execution, brand activations, and GTM strategy implementation, ready to own high-profile events and contribute to broader marketing efforts.

What You Will Do

1. Execute brand activations in the US, aligning with global brand strategy.
2. Plan and manage brand events, trade shows, pop-ups, and sponsorships.
3. Oversee on-site event execution, ensuring seamless setup and brand representation.
4. Coordinate logistics, vendors, and promotional materials.
5. Develop partnerships & influencer collaborations with photographers and content creators.
6. Support digital activations, localize messaging, and manage event content for social media to drive engagement.
7. Manage budgets, timelines, and reporting to optimize performance.

What We Are Looking For

1. 4+ years in brand activation, event marketing, or experiential marketing, preferably in photography or creative software industries.
2. Passion for photography and creative communities.
3. Strong event planning, logistics, and on-site execution skills.
4. Experience with partnerships and influencer engagement.
5. Proven project management skills, managing budgets, timelines, and vendors.
6. Excellent communication and collaboration abilities.
7. Problem-solving skills and adaptability during live events.
8. Willingness to travel frequently within the U.S. and to Europe.
9. Experience managing social media content, particularly Instagram, LinkedIn, and TikTok.

Why you will like it at Capture One

• Work as one team, making things happen together.
• Empower photographers to focus more on creating.
• Embrace diversity and inclusivity.
• Take ownership of your work with autonomy and initiative.

And there is more...

• Hybrid work model in NYC, supporting work-life balance.
• Engagement at trade shows, workshops, and industry events.
• Competitive benefits including health insurance and 401K.
• Four weeks of paid PTO for work-life balance.
• Top-tier hardware equipment.

The annual base salary ranges from $100,000 – $130,000.

Join us in our exciting journey and help us make a lasting impact across North America!