Branch Rental Manager

Ryder System, Inc.; Northern (KY); Hybrid; USD 54,000 - 65,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement plan

Paid time off

Job summary

Ryder System, Inc. seeks a Branch Rental Manager to drive rental margin and revenue through vehicle utilization, cost control, and aggressive marketing. You will manage outside sales, customer retention, fleet analysis, and staff development across our Wilkes-Barre, Scranton and Reading locations in PA.

The role emphasizes travel within the territory, daily coordination between sites, and leadership to improve market share and profits while ensuring operational excellence.

Qualifications

• Bachelor's degree in Business Administration or equivalent experience.
• Five+ years rental or sales experience required.
• Three+ years rental product line experience including outside sales & rental counter supervision.
• Two+ years experience managing others.

Responsibilities

• Outside Sales/Marketing: set appointments, perform customer retention visits, and overcome objections.
• Personnel Management: recruit, train, and conduct performance appraisals; develop staff.
• Coordinate and maintain data in marketing database; expand relationships with existing customers.
• Maximize rental fleet utilization and ensure assets are managed effectively.

Skills

Leadership

Communication

Time management

Multi-tasking

Organizational skills

Customer relations

Microsoft Office

Fleet management

Sales experience

Travel readiness

Education

Bachelor's degree in Business Administration

Tools

Microsoft Excel

Microsoft Word

CRM software

Job description

Job Description: The Branch Rental Manager will increase rental margin and revenue. This is done by maximum utilization of vehicles, controlling operational costs and an aggressive marketing strategy to include planning for future customer needs. Responsible for outside sales, customer retention, fleet management, daily cash log and the marketing plan. Insure operational efficiency at the branch through effective people development (hiring, training, supervising and motivating). The results should increase market share, profits and overall rental growth. This role covers the Northeast Pennsylvania territory, managing relationships across our Wilkes-Barre, Scranton, and Reading, PA rental locations. Travel between locations is typically same-day, with the longest drive being approximately 2 hours.

Compensation

Base salary of $54,000, plus an uncapped commission structure. Realistic first-year total earning potential is roughly $10,000 to $20,000.

Salary and Commission

Pay Type: Salaried Minimum Pay Range: $54,000 Maximum Pay Range: $65,000 with commission.

Sales Territory

This role covers the Northeast Pennsylvania territory, managing our Wilkes-Barre, Scranton, and Reading, PA rental locations.

Travel is local and day-based between the three branch locations, no overnight travel required. The longest drive between locations is approximately 2 hours.

Essential Functions

Outside Sales/Marketing

• Sets appointments with prospective customers and performs customer retention visits.
• Performs customer reviews & surveys to determine if customer is satisfied.
• Overcomes customer objections and selling the value of the product.
• Develops fleet planning information with recommendations for Director of Rental Rental: Ensures rental contracts are properly completed.
• Makes certain that customers are being placed in a ready vehicle.
• Acts as custodian of cash and Rental Assets-Accounts Receivable.
• Follow ups on problems.
• Analyze Fleet Management Reports to identify problem vehicles.
• Check vehicles for physical damages, closing contract and extending it at correct number of days and miles.
• Ensure maintenance and fleet appearance are at company standards.

Personnel Management

• New hire recruitment and selection.
• Provide ongoing guidance, communication and training.
• Executes Performance Appraisals.
• Is aware of the individual's strengths and weaknesses.
• Develops weak areas into strengths and increases strong points.

Additional Responsibilities

• Coordinate and maintain current accurate data within the company's marketing database.
• Maintain and expand relationships with existing customer base.
• Maximize rate opportunities within the market place.
• Provide rental counter training and supervision.
• Performs other duties as assigned.

Skills and Abilities

• Builds and manages effective teams.
• Strong verbal and written communication skills.
• Flexibility to operate and self-driven to excel in a fast-paced environment.
• Capable of multi-tasking, highly organized, with excellent time management skills.
• Detail oriented with excellent follow-up practices.
• Ability to create and maintain professional relationships within all levels of the organization (peers, work groups, customers, supervisors).
• Ability to simultaneously handle multiple priorities.
• High energy and self-motivated with the ability to focus on multiple projects and activities simultaneously.
• Ability to listen, write, and speak effectively; inform, explain, and give instructions.
• Ability to get both verbal and written communications across having the desired effect.
• Possesses flexibility to work in a fast paced, dynamic environment.
• Proactively approaches responsibilities.
• Goal and detail oriented, drive for results, assertive, deals well with ambiguity and has strong follow-up practices.
• Ability to work independently and as a member of a team.
• Proficient in Microsoft Office environment – advanced required.
• Complete understanding of marketplace conditions in order to maximize utilization of the rental fleet – advanced required.
• Must have a profound knowledge of rental operations and asset management – advanced required.
• Strong preference for a true, face-to-face outside sales background (not phone or virtual sales); a logistics/transportation industry background is a plus, including current or former Penske experience.

Qualifications

• Bachelor's degree required in Business Administration or equivalent work experience in similar or related industry.
• Five (5) years or more Rental or Sales experience required.
• Three (3) years or more experience in Rental product line to include outside sales & rental counter supervision required.
• Two (2) years or more experience managing others required.
• Proficient in Microsoft Office environment – advanced required.
• Complete understanding of marketplace conditions in order to maximize utilization of the rental fleet – advanced required.
• Must have a profound knowledge of rental operations and asset management – advanced required.
• Valid driver's license required; ability to travel locally between the Wilkes-Barre, Scranton, and Reading, PA branches.
• DOT Regulated.

Benefits Information

For all Full-time positions only: Ryder offers comprehensive health and welfare benefits, to include medical, prescription, dental, vision, life insurance and disability insurance options, as well as paid time off for vacation, illness, bereavement, family and parental leave, and a tax-advantaged 401(k) retirement savings plan.

Equal Opportunity

Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace.

All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Screening and Security Notice

Important Note: Some positions require additional screening that may include employment and education verification; motor vehicle records check and a road test; and/or badging or background requirements of the customer to which you are assigned.

Security Notice for Applicants: Ryder will only communicate with an applicant directly from a [@ryder.com] email address and will never conduct an interview online through a chat type forum, messaging app (such as WhatsApp or Telegram), or via an online questionnaire. During an interview, Ryder will never ask for any form of payment or banking details and will never solicit personal information outside of the formal submitted application through www.ryder.com/careers. Should you have any questions regarding the application process or to verify the legitimacy of an interview or Ryder representative, please contact Ryder at [e-mail] or 800-793-3754.

About Ryder

Ryder operates behind the scenes, managing critical fleet, transportation and supply chain functions for over 50,000 customers, many of which make the products that consumers use every day. When you choose Ryder, you get access to industry-leading technology, one of North America’s largest fleet of trucks, an expansive infrastructure of maintenance facilities and warehouses, and some of the most talented people in the industry.

Commitment to Culture

At Ryder, you’re trusted to make an impact—while enjoying room to grow and having a voice that’s heard. Our culture is built on respect, collaboration, and shared pride in doing great work rooted in innovation and safety. Your Voice. Your Success. The Future We Build Together.