Boston Regional Marketing Lead: Community & Partnerships

Sweetgreen; United States; Remote; USD 65,000 - 92,000; Full time

Benefits offered by this job

Competitive pay + bonus plan

Medical plans (3 options)

Dental and Vision insurance

Flexible PTO

401(k) program

Employee HSA and FSA

Free sweetgreen greens

Free sweetgreen swag

Job summary

sweetgreen is seeking a Regional Marketing Specialist to amplify the brand in the Boston market through local events, sampling, and community partnerships. You will collaborate with restaurant teams to create meaningful community connections, drive awareness, and boost visits and sales with hands‑on, measurable campaigns.

Ideal candidates are passionate about community engagement, thrive in a fast‑paced environment, and can build a local network that complements national marketing efforts.

Responsibilities

• Own grassroots demand generation in Boston — build the local relationship layer that national marketing can’t reach
• Source and close neighborhood partnerships: corporate offices and building managers (catered lunches, tasting drops), gyms and fitness studios, hospitals, universities, and co‑working spaces
• Run in‑market activations — sampling at building lobbies, race and fitness events, campus move‑in, farmers markets — with local nonprofits and community groups as partners, not sponsors
• Serve as the connective tissue between HCs and marketing: coach teams on local outreach, arm them with intros, and make sure the relationship survives a manager transition
• Build a CRM of local accounts and champions; track leads, activations, and repeat business rather than one‑off impressions
• No discounting authority. Success is measured in new relationships, repeat catering/Outpost accounts, and incremental traffic — not redemption rates
• Report on cost per new account and traffic lift by market monthly; recommend which partnerships to scale

Job description

sweetgreen is seeking a Regional Marketing Specialist to amplify the brand in the Boston market through local events, sampling, and community partnerships. You will collaborate with restaurant teams to create meaningful community connections, drive awareness, and boost visits and sales with hands‑on, measurable campaigns.

Ideal candidates are passionate about community engagement, thrive in a fast‑paced environment, and can build a local network that complements national marketing efforts.