Boston Grassroots Marketing Lead

Sweetgreen; Oregon; Hybrid; USD 65,000 - 92,000; Full time

Benefits offered by this job

Bonus plan

Medical plans

Dental insurance

Vision insurance

Flexible PTO

401k

HSA/FSA

Free greens

Career development

Job summary

Sweetgreen seeks a Regional Marketing Specialist to bring the brand to life across the Boston market through local events, product sampling, and community partnerships. You will work closely with restaurant teams to build connections, increase awareness, attract guests, and drive repeat visits with a hands-on, measurable approach.

You will own grassroots demand generation, source neighborhood partnerships, and run in-market activations with nonprofits and community groups.

Qualifications

• Experience in community marketing or grassroots campaigns.
• Ability to build and manage local partnerships with businesses and organizations.
• Strong communication and project management skills to execute activations and events.

Responsibilities

• Own grassroots demand generation in the Boston market and grow the local relationship layer.
• Source and close neighborhood partnerships with offices, gyms, universities, and co-working spaces.
• Execute in-market activations (sampling, events) with community partners and nonprofits.

Skills

Grassroots marketing

Community partnerships

Event coordination

CRM management

Local market activation

Job description

Sweetgreen seeks a Regional Marketing Specialist to bring the brand to life across the Boston market through local events, product sampling, and community partnerships. You will work closely with restaurant teams to build connections, increase awareness, attract guests, and drive repeat visits with a hands-on, measurable approach.

You will own grassroots demand generation, source neighborhood partnerships, and run in-market activations with nonprofits and community groups.