Boston Field Marketing & Community Lead

Owls Brew; Boston (MA); On-site; USD 70,000 - 98,000; Full time

Job summary

Spiked Pop, a fast-growing beverage brand, is seeking a Field Marketing & Community Manager to lead Boston-area brand activation and a regional Brand Ambassador network. You will build relationships with bars, restaurants, and community leaders, recruit and manage ambassadors, and craft on-premise programming to drive awareness and sales.

You’ll operate in a dynamic, entrepreneurial environment, collaborating with sales and marketing to scale local programs and culture-driven experiences across

Qualifications

• 2–4+ years of field marketing, experiential marketing, community building, hospitality, or beverage alcohol.
• Deeply connected to Boston’s nightlife, restaurant, music, college, and social scenes.
• Experience recruiting, managing, and motivating Brand Ambassadors, field teams, or event staff.
• A natural connector who loves meeting people and building relationships.
• Creative, resourceful, entrepreneurial, and full of ideas.
• Equally comfortable developing a partnership strategy, managing a remote team, and showing up to execute an event.
• Highly organized, proactive, and able to work independently.
• Commercially minded, with an understanding that great marketing should ultimately drive sales.
• Comfortable working evenings and weekends as needed.
• Must be 21+ and based in the Boston area.

Responsibilities

• Build Brand Awareness & Community: Develop grassroots initiatives to make Spiked Pop a recognizable brand in Boston.
• Build relationships with influencers, hospitality professionals, and community leaders.
• Identify partnerships with bars, restaurants, nightlife venues, and cultural events.
• Create opportunities for organic brand discovery, engagement, and word-of-mouth.
• Build a network of local brand advocates who genuinely love the brand.
• Drive On-Premise Growth & Velocity: Support new placements and grow existing accounts with the sales team.
• Build relationships with bartenders, managers, and hospitality groups.
• Develop on-premise programming, including menus, events, and brand collaborations.
• Turn local partnerships and demand into new business.
• Support priority accounts to increase visibility, trial, and repeat purchases.
• Build & Manage the Northeast Brand Ambassador Network: Recruit, train, and manage Brand Ambassadors across Boston and Northeast markets.
• Oversee traditional Brand Ambassador programs and local advocates.
• Develop activation calendars aligned with priority accounts and neighborhoods.
• Set expectations, goals, and KPIs for accountability.
• Manage BA scheduling, staffing, training, and communication.
• Empower BAs to identify opportunities and create authentic content.
• Partner with regional sales to deploy BAs strategically.
• Track BA activity and activation results.
• Build a scalable BA program to grow with Spiked Pop’s expansion.
• Create High-Impact Brand Experiences: Plan local activations, pop-ups, events, and partnerships.
• Focus on priority ZIP codes to build density and momentum.
• Identify culturally relevant opportunities in Boston’s scenes.
• Develop programs extending beyond sampling to encourage repeat engagement.
• Capture content and collaborate with marketing to amplify activations.
• Measure, Learn & Scale: Track activation performance, partnerships, and sales impact.
• Manage budgets with focus on ROI.
• Work with sales to measure velocity in activated accounts.
• Share weekly market updates and insights.
• Identify programs that can be replicated in other markets.

Skills

Field marketing

Experiential marketing

Community building

Hospitality

Beverage industry

Brand ambassadors

Relationship building

Team management

Event planning

Organizational skills

Job description

Spiked Pop, a fast-growing beverage brand, is seeking a Field Marketing & Community Manager to lead Boston-area brand activation and a regional Brand Ambassador network. You will build relationships with bars, restaurants, and community leaders, recruit and manage ambassadors, and craft on-premise programming to drive awareness and sales.

You’ll operate in a dynamic, entrepreneurial environment, collaborating with sales and marketing to scale local programs and culture-driven experiences across