NYC Field Marketing & Community Leader

Nombase; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Spiked Pop is seeking a driven Field Marketing & Community Manager in the New York City area to lead local activations, grow our ambassador network across the Northeast, and strengthen the brand's presence in NYC.

You will cultivate relationships with bars, retailers, influencers, and partners, recruit and manage Brand Ambassadors, and develop on-premise programs that translate local buzz into real sales results.

Qualifications

• 2–4+ years of experience in field marketing, experiential marketing, community building, hospitality, or beverage alcohol.
• Deeply connected to NYC nightlife, restaurants, music, college, and social scenes.
• Experience recruiting, managing, and motivating Brand Ambassadors, field teams, or event staff.
• A natural connector who loves meeting people and building relationships.
• Creative, resourceful, entrepreneurial, and full of ideas.
• Equally comfortable developing a partnership strategy, managing a remote team, and executing an event.
• Highly organized, proactive, and able to work independently.
• Commercially minded, with an understanding that great marketing should drive sales.
• Comfortable working evenings and weekends as needed.
• Must be 21+ and based in the NYC Metropolitan Area.

Responsibilities

• Build Brand Awareness & Community: Develop and execute grassroots marketing initiatives that make Spiked Pop a recognizable and requested brand in NYC.
• Build relationships with local influencers, creators, tastemakers, hospitality professionals, and community leaders.
• Identify creative partnerships with bars, restaurants, nightlife venues, and cultural events.
• Create opportunities for organic brand discovery, consumer engagement, and word-of-mouth.
• Build a network of local brand advocates who promote Spiked Pop.
• Partner with the sales team to support new placements and grow existing accounts.
• Build relationships with bartenders, managers, and key hospitality groups.
• Develop on-premise programming, including menu features, themed nights, special events, and brand collaborations.
• Identify opportunities to turn local partnerships into new business.
• Support priority accounts with programming to increase visibility, trial, and repeat purchases.

Skills

Field marketing

NYC nightlife network

Brand Ambassador management

Relationship building

Creativity

Partnership strategy

Remote team management

Organizational skills

Sales-minded marketing

Flexible evenings/weekends

Job description

Spiked Pop is seeking a driven Field Marketing & Community Manager in the New York City area to lead local activations, grow our ambassador network across the Northeast, and strengthen the brand's presence in NYC.

You will cultivate relationships with bars, retailers, influencers, and partners, recruit and manage Brand Ambassadors, and develop on-premise programs that translate local buzz into real sales results.