Billboard Sales Leader: Drive Growth & Client Connections

Killam Co; Laredo, Northern (TX, KY); Hybrid; USD 55,000 - 85,000; Full time

Job summary

Paylocity in Laredo, TX seeks a Sales Manager to connect clients with billboard marketing solutions and deliver exceptional service. You will work to build new relationships, present proposals, and close deals while coordinating with marketing and operations teams.

Ideal candidate has 1–3 years in outdoor or digital advertising, strong verbal and interpersonal skills, and the ability to travel locally. The role requires initiative, self-discipline, and willingness to work extended hours and some

Qualifications

• Bachelor’s degree in Business Administration, marketing or related field.
• 1–3 years in outdoor advertising, marketing, or digital advertising.
• Strong cold calling skills (in-person/phone up to 50 calls weekly).
• Excellent interpersonal, negotiation and presentation abilities.
• Self-motivated with initiative and ability to work independently.
• Bilingual Spanish a plus.
• Proficiency in Word, Excel, PowerPoint.
• Ability to travel and work extended hours.

Responsibilities

• Connect clients by offering billboard marketing solutions and provide exceptional service.
• Participate in campaigns to attract/retain clients and assist budgeting proposals.
• Identify potential clients and research advertising opportunities.
• Collaborate with Sales & Marketing to brainstorm ideas and present proposals.
• Communicate pricing/terms, negotiate sales/renewals, prepare proposals and contracts.
• Maintain contact with prospects through meetings, calls, and correspondence.
• Prepare weekly purchasing activity reports and negotiation status.
• Engage with the wider media advertising community and seek new opportunities.
• Travel as needed and network with local businesses and associations.

Skills

Cold calling

Negotiation

Presentation

Interpersonal skills

Self-motivation

Initiative

Spanish speaking

Communication

Attention to detail

Organization

Time management

Microsoft Word

Microsoft Excel

PowerPoint

Team-oriented

Education

Bachelor’s degree in Business Administration, marketing or comparable experience

Job description

Description

SUMMARY:

The Sales Manager will be responsible for connecting clients by offering billboard marketing solutions and providing exceptional customer service. The ideal candidate is a self-starter with strong verbal skills and people skills, who is willing to work independently and be self-disciplined to become an active member of the advertising community.

ESSENTIAL DUTIES:

• Responsible for connecting clients by offering billboard marketing solutions and providing exceptional customer service.
• Participate in marketing campaigns to attract and retain client and improve client mix; help prepare forecasts for budgeting proposes.
• Identifying and researching potential clients and anticipating their advertising.
• Collaborating with the Sales & Marketing team to brainstorm effective advertising campaign ideas, and presenting these proposals to the clients successfully.
• Communicating pricing and terms to clients, negotiating sales and renewals, and preparing advertising proposals and contracts.
• Establishing and maintaining contact with key prospects and accounts through in-person meetings, written correspondence, and phone calls.
• Prepare weekly purchasing activity reports and the status of each negotiation’s held with potential clients for all assigned billboards.
• Staying engaged with the wider media advertising community within the market.
• Actively seek new business opportunities through networking and outreach.
• Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, and establishing personal networks.
• Other duties as assigned.

Requirements

EDUCATION:

• Bachelor’s degree in Business Administration, marketing or comparable experience.

EXPERIENCE:

• Must have at least 1-3 years of relevant experience in outdoor advertising, marketing, or digital advertising.

SKILLS:

Must have the following skills and/or abilities:

• Cold calling in person and over the phone up to 50 calls per week
• Effective interpersonal skills, as well as, strong negotiating and presentation skills
• High degree of initiative and self-motivation
• Problem solving abilities
• Ability to communicate with all levels – Spanish speaking a plus
• Ability to interpret and understand legal clauses/documents
• Ability to prioritize multiple projects
• Strong attention to detail; highly organized
• Work well under pressure, meeting deadlines consistently
• Computer skill: proficient in Word, Excel and Power point
• Bring a persistent and positive attitude to work every day
• Be assertive without being abrasive
• Be open to and willing to accept input and direction – we are team oriented
• Work performed in general office environment, does require extended hours, some overnight travel by automobile/or airplane to properties.
• Ability to actively engage in community outreach, including cold calling local businesses, Chamber of Commerce members, Laredo Motor Carriers, and Rotary Club representatives

LICENSES/CERTIFICATIONS:

• Must have a current Texas driver’s license and a satisfactory driving record.

PHYSICAL REQUIREMENTS:

Must be able to perform the following physical activity on a frequent to constant basis:

• Sit for long periods of time.
• Lift 10–20 lbs. of files, plans, office supplies, or similar items.
• Constantly uses fingers and hands when dialing/answering the telephone and operating a computer or other office machinery, such as a copy machine, scanner, and computer printer.
• Ability to hear average or normal conversations and receive ordinary information through verbal communications in person or detect objects in and around job site over the telephone.
• Average, ordinary visual acuity necessary to prepare or inspect documents; operate a computer or other office machinery; or.
• Walk short distances on slippery, even, and/or uneven surfaces.
• Stand, bend, stoop, kneel, crouch, twist, turn, or crawl.

WORKING CONDITIONS:

• This role requires an equal balance of responsibilities, with 50% of duties performed out in the community and 50% in an office setting.
• Will require job site visits involve performing work in outdoor weather conditions with exposure to extreme cold, heat, and noise depending upon project site.
• Will require some travel by automobile or airplane.

OTHER REQUIREMENTS:

Must be able to:

• Adhere to the highest standards of ethics, integrity, professionalism, and discretion.
• Project a courteous, professional and positive approach with clients, subcontractors, employees, and authorizing agencies while providing prompt, efficient, and accurate assistance.
• Follow and exchange basic instructions, information, and guidelines.
• Make decisions based on experience or knowledge with minimal supervision.
• Participate in training and development opportunities offered to maintain construction-related software and safety knowledge.
• Adhere to and perform functions according to company and OSHA safety guidelines.
• Maintain regular, timely, and predictable attendance.
• Represent the company in a professional manner to callers and visitors.