Bilingual Senior Copywriter - English & Spanish

twentysix; Miami (FL); Hybrid; USD 60,000 - 140,000; Full time

Job summary

VML, part of WPP, is seeking a Senior Copywriter skilled in English and Spanish to craft ideas that resonate across cultures. This role goes beyond translation, requiring native-level writing and a deep understanding of branding and audience engagement.

You will collaborate with art directors, strategists, and production partners to develop ideas from concept through execution across digital, social, experiential, and broadcast campaigns.

Qualifications

• 6+ years in an advertising agency or comparable environment.
• Fully bilingual in English and Spanish with exceptional writing in both languages.
• Strong portfolio demonstrating conceptual thinking, storytelling, and integrated campaign development.
• Proven ability to create original ideas rather than simply adapting existing work.
• Excellent communication, presentation, and organizational skills.
• Strong understanding of branding, strategy, and audience engagement.
• Ability to manage multiple assignments and deadlines in a fast-paced environment.
• Collaborative mindset with a proactive, solutions-oriented approach.
• Passion for advertising, creativity, and the evolving communications landscape.

Responsibilities

• Develop compelling campaign ideas and concepts across multiple channels and platforms.
• Write and adapt copy in both English and Spanish while maintaining creative integrity, cultural relevance, and brand voice.
• Partner closely with art directors to develop integrated ideas from concept through execution.
• Craft copy for digital, social, experiential, print, CRM, broadcast, video, and emerging platforms.
• Present creative work internally and to clients with confidence and clarity.
• Participate in brainstorming sessions and contribute strategic, culturally informed thinking.
• Ensure consistency and quality across all written communications and campaign deliverables.
• Stay current on industry trends, pop culture, emerging platforms, and creative best practices.
• Mentor and support junior writers and creative team members when needed.
• Contribute to new business opportunities and agency pitches.

Skills

6+ years experience

Bilingual English/Spanish

Strong portfolio

Original ideas

Excellent communication

Branding & strategy

Multi-tasking

Collaborative

Passion for advertising

Job description

VML, part of WPP, is seeking a Senior Copywriter skilled in English and Spanish to craft ideas that resonate across cultures. This role goes beyond translation, requiring native-level writing and a deep understanding of branding and audience engagement.

You will collaborate with art directors, strategists, and production partners to develop ideas from concept through execution across digital, social, experiential, and broadcast campaigns.