Biddable Media Lead: Campaign Strategy & Optimization

IRB USA Inspire Resources; United States; On-site; USD 110,000 - 140,000; Full time

Job summary

Inspire Brands is seeking a Senior Manager to lead day-to-day biddable media activation and brand-level campaign stewardship across channels. You will partner with Associate Managers and Specialists to translate media plans into launches, manage budgets, and drive optimizations while communicating performance to stakeholders.

You will develop junior team members and ensure core operational, measurement, and QA processes are consistently followed within a fast-paced restaurant industry

Qualifications

• Bachelor's degree required.
• 5+ years of relevant experience in digital media, biddable media, media buying, or campaign activation.
• Experience coaching or developing junior team members and coordinating work across multiple stakeholders.
• Demonstrated ability to solve problems and manage multiple priorities in a fast-paced environment.

Responsibilities

• Lead day-to-day biddable media activation and brand-level campaign stewardship across channels.
• Serve as primary resource for trafficking, scheduling, and in-market status with internal and external partners.
• Provide first-line troubleshooting support and escalate higher-risk issues as needed.
• Maintain accurate Demand Generation status documents and lead channel status meetings.
• Oversee activation documentation and ensure steps are completed by the team.
• Support development of annual and ad hoc brand media plans and budget alignment.
• Facilitate audience planning and ensure alignment with campaign goals.
• Recommend mid-flight changes and verify updates in platforms and trackers.
• Analyze campaign and sales performance to identify opportunities or risks for optimization.
• Lead weekly pacing reviews and biweekly performance discussions with the team.

Skills

Lead teams

Cross-functional leadership

Digital media activation

Campaign operations

Performance optimization

Measurement

Financial stewardship

Project management

Communication skills

Education

Bachelor's degree

Tools

Excel

PowerPoint

SharePoint

Job description

Inspire Brands is seeking a Senior Manager to lead day-to-day biddable media activation and brand-level campaign stewardship across channels. You will partner with Associate Managers and Specialists to translate media plans into launches, manage budgets, and drive optimizations while communicating performance to stakeholders.

You will develop junior team members and ensure core operational, measurement, and QA processes are consistently followed within a fast-paced restaurant industry