Biddable Associate Director - Ptarmigan

Omnicom; New York (NY); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

HSA/FSA

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance

Job summary

Omnicom Media (OM) seeks a data-driven marketer to oversee paid social and programmatic campaigns, driving optimization and reporting from our New York office. You will guide strategy, define KPIs, and translate insights into actionable plans for clients in a fast-paced agency environment.

You will lead a growing digital channel team, collaborate with clients to align objectives, and ensure best practices across budgeting and performance analytics. Hybrid work arrangement applies.

Qualifications

• Bachelor’s degree in a related field and 6+ years in digital marketing.
• Extensive client-facing and relationship management experience.
• Experience leading a team and mentoring junior members.
• Ability to provide high-level insights and analysis on campaign KPIs and metrics.

Responsibilities

• Oversee paid social and programmatic campaigns with execution, optimization, and reporting.
• Provide strategic direction to build plans aligned to objectives and KPIs.
• Lead and develop a growing team of digital channel experts with strong leadership support.
• Engage with clients to understand business objectives and present results regularly.
• Manage campaign performance reports and share results across teams.

Skills

Digital marketing

Agency experience

Team leadership

KPI analysis

Communication

Time management

MS Office

Financial Services experience

Education

Bachelor’s degree

Tools

MS Excel

Advertising platforms

Job description

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Agency Overview

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with a specialization in the Financial Services sector. With an unrivaled understanding of the financial industry and B2B2C marketplace, we drive innovative, strategic solutions for over 80 global financial services clients.

At Ptarmigan, we believe our greatest asset is our people. Their expertise, creativity, and entrepreneurial spirit shape everything we do-fueling our success, expanding our technological capabilities, and delivering cutting-edge solutions that meet the evolving needs of our clients.

As we continue to grow, we are looking for dynamic, forward-thinking individuals to join our expanding New York office. If you’re passionate about the financial sector, media strategy, and developing solutions that push boundaries, we want to hear from you. This is an exciting opportunity to be part of a collaborative and fast-paced environment where your ideas and contributions will drive our continued growth and innovation.

We offer a platform for growth, a supportive team culture, and a chance to work with some of the most prestigious names in financial services. If you are entrepreneurial-minded, creative, and ready to make an impact, we’d love to meet you.

RESPONSIBILITIES

• As a data driven marketer, you will oversee and execute paid social and programmatic campaigns through execution, optimization and reporting.
• Provide strategic direction to build effective plans and tactics that are being optimized towards relevant objectives and KPIs
• Manage and lead a growing team of digital channel experts while fostering a culture of continuous learning, ensuring direct ream members feel strong leadership support
• Engage with clients to build a strong understanding of their lines of business, marketing objectives and goals with an emphasis on paid social, presenting to clients on a regular basis
• Manage issuance of campaign performance reports and share results across teams to ensure progress
• Ensuring spend forecasting and budgeting for all channel activities are managed effectively and regularly optimized
• Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and agency
• Work closely with other internal departments and account teams to develop fully integrated biddable campaigns
• Demonstrate diligence, attention to detail and adherence to best practices throughout the full campaign lifecycle

REQUIREMENTS

• Bachelor’s degree; preferably with a concentration in advertising, marketing, economics, finance, computer science, mathematics or engineering
• 6+ years relevant digital experience at an agency or client
• Significant client-facing and relationship management experience
• Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor
• Ability to provide high- level insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
• Deep understanding of digital media platforms and their ad capabilities
• Ability to prioritize, multi-task, delegate and manage time efficiently
• Strong analytical ability and problem-solving skills with excellent communication and writing skills
• Curious with a passion to stay up to date on digital marketing strategies, best practices, and the digital landscape
• Expert in MS office tools
• Financial Services experience preferred but not required

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$100,000-$135,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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