Beverage District Sales Leader

Beverage Distribution Center, Inc.; New York (NY); Hybrid; USD 59,000 - 87,000; Full time

Job summary

The Honickman Companies is seeking a District Sales Lead (DSL) to lead a team of sales representatives and drive superior marketplace execution and customer service across assigned territory. The DSL will cultivate relationships with independent distributors and manage priorities to impact trade performance and distribution goals.

You will ensure display standards, execute promotions, upsell, and coordinate store resets and POS materials to maximize brand presence.

Qualifications

• Bachelor’s degree preferred in Sales, Marketing or Business.
• Strong leadership, training and coaching skills.
• Proven ability to improve trade and distribution performance.
• Excellent written and oral communication; proficient with MS Office.

Responsibilities

• Lead a team of sales representatives to drive marketplace execution.
• Cultivate relationships with independent distributors and manage priorities.
• Ensure trade performance and distribution goals are met monthly/annually.
• Coordinate store displays, promotions, and POS materials to drive sales.
• Coach PSRs, monitor promotions, and report on account performance.

Skills

Leadership

Training

Coaching

Excel

Word

Communication

Time management

Education

Bachelor’s degree

Tools

Excel

Word

Job description

ABOUT US:
With a dedication to our people and our products, The Honickman Companies® are collectively one of the largest independent beverage employers in the country. Our Pepsi business includes distribution for brands like Pepsi-Cola, Starbucks, Lipton Teas, Gatorade, Evian and more, throughout the 5 Borough’s, Long Island, Westchester Co and Pennsauken NJ. If you are excited to work with some of the biggest brands in the world, in the biggest brand market in the world, come see what we have to offer. a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. You will focus on growing and developing existing clients, as well as generating new business by identifying, implementing and executing new strategies.

POSITION SUMMARY:

TheDistrict Sales Lead (DSL)is responsible for leading a team of sales representatives (where applicable) to drive superior marketplace execution and customer service. The DSL will also be required to cultivate relationships and manage multiple priorities to make a positive business impact. The DSL has sales distribution responsibility for a given area by supporting the territory/distributor. This position supports a group of independent Distributors and or company territory by assuring trade performance, executional standards, sales initiative priorities and distribution goals are met on a period basis.

REPRESENTATIVE RESPONSIBILITIES:

The following responsibilities are general duties that a particular employee in this position will be required to perform:

• Achieve period topline sales plan objectives.
• Partner with assigned independent distributors (if applicable), to achieve assigned location period goals.
• Maintain display standards for all lines of business.
• Meet targeted innovation goals and execute accompanying POS materials, such as shippers and racks to drive sales.
• Achieve targeted distribution goals for national and company brands.
• Work with distributors and company territory customers to achieved period priority display initiatives.
• Upsell products with existing accounts and sell product and portfolio benefits to gain new account distribution.
• Sell the placement of permanent, temporary, and promotional displays.
• Sell in the established cold drink bottle & can, and fountain programs available as a means of maximizing space and brand distribution.
• Sell in cups and CO2 generating incremental income.
• Direct and contribute to store resets as a means of maintaining product displays standards and plan-o-gram integrity.
• Solicit placement of marketing equipment and cooler resets.
• Responsible for the sell in, survey and execution of local and national FTN equipment in their defined territory against specified monthly/yearly targets. Includes selling opportunities for cups and CO2 generating incremental income.
• Monitor execution and control of promotional activity in all channels within DSL territory.
• Perform quarterly review of Banner account CDA compliance.
• Inspect the marketplace to ensure that all merchandising objectives are achieved.
• Responsible for periodic audits of prestige accounts in their defined territory, ensuring that defined brand and equipment standards are being adhered to.
• Communicate daily with PSRs (if applicable) regarding promotional activity, period priorities and opportunities in the marketplace.
• Coach and lead PSRs on period goals and development opportunities, (if applicable).
• Coordinate Distributor route surveys to ensure thorough and accurate execution of period priorities and weekly sales activity. Conduct Distributor Business Reviews (if applicable), in conjunction with GM & ASM.
• Complete store audits and PSR route rides weekly. Daily utilization of iDig reporting to strategically assess how to increase sales and distribution in each of the DSLs respective distributor areas or company territories.
• Complete weekly reports on account sales call goals.
• Collect delinquent monies owed, including vending and product bills for their respective
• Performs other duties as required.

EXPERIENCE, EDUCATION, CERTIFICATION:

• Bachelor’s degree preferably in Sales, Marketing or Business.
• Must maintain a valid driver license with satisfactory driving record.
• Minimum of 3 years of industry sales experience preferred.
• Extensive knowledge and understanding of trade/retail landscape within beverage/food industry
• Strong leadership, training, and coaching skills
• Process improvement and problem-solving skills
• Demonstrated in-depth knowledge of sales and marketing techniques and financial principles.
• Effective professional written and oral communication skills
• Excellent computer skills including Microsoft Excel and Word.
• Ideal candidate must have a high sense of urgency, be proactive, competitive, outgoing and flexible.

COMPENSATION RANGE:

Potential earning is from $58,700.00 to $86,900.00 annually

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required by personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the company.