Beverage Brand Marketing Lead – Sparkling Energy (Hybrid)

Bloom Nutrition

Austin (TX)

Hybrid

USD 120,000 - 150,000

Full time

3 days ago

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Benefits offered by this job

Health insurance

401(k) with company match

Generous PTO

Apple laptop

Bloom supplements access

Job summary

Bloom Nutrition is seeking a Senior Brand Marketing Manager, Beverage to lead brand planning and integrated campaigns for Bloom Sparkling Energy. Reporting to the Director of Integrated Brand Marketing, you will turn strategy into high-impact consumer campaigns, retail programs, and go-to-market plans that grow the brand.

The ideal candidate blends strategic thinking, creative judgment, and commercial sense with strong execution.

Qualifications

6+ years of brand marketing experience in CPG, nutrition, wellness, or lifestyle industries.
Experience supporting cross-functional campaign development and consumer insights.
Experience developing new product concepts & GTM.
Proven ability to manage end-to-end projects.
Excellent skills in building brand presentations and post-mortem reporting.
Strong communication skills with leadership and retail/trade partners.

Responsibilities

Lead strategy, development, and execution of integrated campaigns for Bloom Sparkling Energy.
Translate brand strategy into briefs and go-to-market plans with cross-functional alignment.
Ensure consistent brand messaging across digital, print, social, retail, and DOOH/OOH media.
Collaborate with sales and trade marketing on POS, retail hooks, and digital ads.
Develop retailer-facing presentations, pitch decks, and marketing recaps.
Own end-to-end go-to-market planning for launches, including positioning and timelines.