Beverage Account Executive (Madison, Wisconsin)

Green Thumb Industries (GTI); Madison (WI); On-site; USD 65,000 - 85,000; Full time

Job summary

A leading company in the cannabis sector is seeking a Beverage Account Executive for the Madison territory to drive market share growth through new distribution in both off-premise and on-premise channels. This entry-level position emphasizes strong relationship-building and strategic sales efforts to enhance brand visibility and consumer engagement.

Benefits

Performance-based incentives

Qualifications

• At least 2 years of sales, merchandising, or related experience, preferably in beverage or CPG.
• Passion for innovation and educating consumers about new categories.

Responsibilities

• Collaborate with accounts to enhance product visibility and volume.
• Secure new placements, optimize shelf space, and expand distribution points.
• Conduct store visits to ensure brand standards and execution.

Skills

Relationship-building

Communication

Negotiation

Problem-solving

Job description

Beverage Account Executive (Madison, Wisconsin)

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The Role

As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Beverage Account Executive, WI (Madison Territory), will be a key player in expanding our THC-infused beverage business and increasing consumer access to our products.

We seek a Beverage Account Executive for Wisconsin to drive market share growth by gaining new distribution across off-premise (retail stores, liquor stores, supermarkets) and on-premise (bars, restaurants, venues) channels. This role blends sales strategy and merchandising, focusing on increasing brand visibility, securing prime placements, and expanding our market footprint. The Account Executive will serve as a sales expert to channel partners, providing insights, guidance, and support to maximize sales potential. The ideal candidate is a proactive, tenacious problem-solver with a strong desire to succeed.

This position requires up to 100% travel within Wisconsin.

Responsibilities

Sales & Market Share Growth:

• Collaborate with off-premise and on-premise accounts to enhance product visibility and volume
• Secure new placements, optimize shelf space, and expand distribution points
• Build trusted relationships with key decision-makers to foster long-term partnerships
• Work with our Distributor Partner on ride-alongs and sales meetings to align strategies
• Identify and develop new accounts while maximizing opportunities in existing ones
• Monitor competitors and identify market growth opportunities

Merchandising and Consumer Engagement:

• Ensure proper stock levels and inventory rotation at off-premise locations
• Maintain attractive product displays and negotiate prime shelf space
• Monitor inventory levels and coordinate with distributors to prevent stockouts
• Conduct store visits to ensure brand standards and execution

Sampling & Consumer Engagement:

• Organize and execute sampling programs to introduce new customers to the brand
• Educate staff and consumers on product benefits to boost brand loyalty
• Assess sampling effectiveness and provide feedback to marketing teams

Qualifications

• At least 2 years of sales, merchandising, or related experience, preferably in beverage or CPG
• Strong relationship-building skills with retail and hospitality partners
• Self-motivated, entrepreneurial, and independent worker
• Excellent communication, negotiation, and problem-solving skills
• Passion for innovation and educating consumers about new categories
• Resilient, resourceful, and adaptable in a competitive industry

Additional Requirements

• Pass background checks and comply with industry regulations
• Valid driver's license and at least 21 years of age

The pay range is competitive, based on experience, qualifications, and location. Positions may be eligible for performance-based incentives.

Green Thumb Pay Range: $65,000—$85,000 USD

Additional Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Sales and Business Development