Bev Sales Leader - Field & Channel Growth

Morales Beverage Group (MBG); Columbia (SC); On-site; USD 70,000 - 110,000; Full time

Job summary

Morales Beverage Group in Columbia, SC, is seeking a Sales Manager to lead and grow our on-premise and off-premise markets. You will manage a team of Sales Representatives, drive performance, and ensure best-in-class execution and customer service across channels.

The role reports to the General Manager, focusing on achieving monthly, quarterly, and annual sales, distribution, revenue, and profitability goals while aligning with supplier plans and market strategies.

Qualifications

• Professional with a positive attitude and great organizational skills.
• Ability to establish working relationships with accounts and aggressively grow territory.
• Self-motivated and goal-oriented with a proven track record of achieving sales and profit goals.
• Must possess a cell phone, dependable vehicle, valid driver’s license, proof of state registration and insurance, and an acceptable driving record.
• Open to working occasional weekend hours.

Responsibilities

• Lead, coach, and develop a team of Sales Representatives across markets and channels.
• Spend 3–4 days per week in the field conducting ride-withs and joint customer calls.
• Establish clear expectations for execution, professionalism, accountability, and results.
• Hold team accountable to sales goals, distribution targets, PODs, and KPIs.
• Support hiring, onboarding, training, and territory transitions.
• Conduct performance reviews, coaching sessions, and corrective action when required.
• Foster a culture of continuous improvement, collaboration, and customer focus.

Skills

Sales leadership

Account management

Negotiating

Drive for Results

Time Management

Interpersonal Savvy

Education

High School Diploma or GED

Tools

CRM system

Encompass

MyDay

Job description

Morales Beverage Group in Columbia, SC, is seeking a Sales Manager to lead and grow our on-premise and off-premise markets. You will manage a team of Sales Representatives, drive performance, and ensure best-in-class execution and customer service across channels.

The role reports to the General Manager, focusing on achieving monthly, quarterly, and annual sales, distribution, revenue, and profitability goals while aligning with supplier plans and market strategies.