Behavioral Science Lead, New Platforms & Acquisitions

Conagra Brands; Chicago (IL); Hybrid; USD 109,000 - 159,000; Full time

Benefits offered by this job

Health insurance

Bonus incentive opportunity

401(k) matching and stock purchase

Job summary

Conagra Brands seeks a seasoned consumer insights leader to influence growth across new platforms and acquisitions. You will translate customer behavior into actionable recommendations, partner with a cross-functional team, and accelerate innovation from concept to market.

You will synthesize insights from multiple data sources, define criteria for opportunities, and present strategic guidance to senior leaders to align on priorities and investments.

Qualifications

• Bachelor’s degree required.
• 5+ years of experience producing high-quality insights and analytics within the consumer packaged goods (CPG) industry or a related field.
• Experience translating insights and analytics into business recommendations that influence decisions and outcomes.
• Experience communicating complex concepts and insights to audiences at all organizational levels, including senior leadership.
• Experience working within a matrixed organization across Brand, Marketing, Commercial, and other cross-functional teams.
• Experience with Circana, Nielsen, or similar analytics platforms.
• Experience managing relationships with external partners to deliver aligned and impactful results.
• Curiosity and passion for understanding consumer behavior and applying evidence-based approaches to business challenges.

Responsibilities

• Establish yourself as a key strategic partner and consumer behavior thought leader.
• Synthesize insights from POS data, syndicated behavioral research, social listening, and other sources to identify growth opportunities.
• Define innovation criteria including eating attributes, flavors, preparation methods, claims, and price points for product briefs.
• Develop insights to support new brand creation, positioning, and packaging design.
• Understand consumer behavior across emerging channels to inform go-to-market plans.
• Present insights and growth opportunities to senior leaders to secure alignment on priorities and investments.
• Support sales materials, annual operating plans, and strategic business planning as a consumer insights expert.
• Partner across functions to pilot technology and AI-enabled approaches for faster insights generation.

Skills

Strategic thinking

Consumer insights

Cross-functional collaboration

Stakeholder management

Analytical mindset

Education

Bachelor's degree

Tools

Circana

Nielsen

Job description

Conagra Brands seeks a seasoned consumer insights leader to influence growth across new platforms and acquisitions. You will translate customer behavior into actionable recommendations, partner with a cross-functional team, and accelerate innovation from concept to market.

You will synthesize insights from multiple data sources, define criteria for opportunities, and present strategic guidance to senior leaders to align on priorities and investments.