Beauty Brand Growth Manager

Forma Brands LLC; Los Angeles (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Morphe in Los Angeles seeks a Brand Manager to lead product strategy, development, and cross-functional launches across global markets. You will partner with Brand Leadership, Sales, and Product Development to optimize the pipeline, assess opportunities, and align assortments with the brand position.

The role requires strong analytical skills, consumer insights, and the ability to mentor a Senior Specialist while driving growth and delivering compelling marketing, merchandising, and launch

Qualifications

• Bachelor's degree required; MBA a plus.
• 2–3 years of experience in brand management or product marketing required, preferably within the beauty or consumer products industry.
• Strong understanding of beauty industry trends, consumer behavior, competitive landscape, and retail dynamics.
• Strong commercial acumen, with the ability to analyze sales performance, interpret data, and translate insights into actionable business recommendations.
• Demonstrated ability to develop compelling product positioning, consumer-facing messaging, and marketing strategies.
• Excellent project management and organizational skills, with the ability to manage multiple priorities, meet deadlines, and maintain a high standard of execution.
• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences and organizational levels.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Strong relationship-building and influencing skills, with the ability to drive alignment and results across cross-functional teams.
• Experience managing or mentoring junior team members preferred.

Responsibilities

• Brand Strategy & Product Innovation: Support development and execution of product pipeline strategies in partnership with Brand Leadership, Sales Channel leads, and Product Development, leveraging marketplace trends, consumer insights, competitive intelligence, and creator feedback.
• Product Marketing & Launch Execution: Lead the development of comprehensive product launch briefs in collaboration with Product Development, Copy, and Creative teams, defining product positioning, key differentiators, features and benefits, pricing across global markets, and launch asset requirements.
• Business Performance & Market Analysis: Monitor product, franchise, and category performance, identifying wins, risks, and growth opportunities; develop and analyze sales reporting for key initiatives; conduct global competitive pricing analyses.
• Team Management & Development: Manage and mentor a Senior Specialist, providing clear direction, prioritization, project oversight, and ongoing coaching to support individual development and team objectives.

Skills

Brand management

Product marketing

Consumer insights

Project management

Communication

Collaboration

Mentoring

Education

Bachelor's degree

MBA

Job description

Morphe in Los Angeles seeks a Brand Manager to lead product strategy, development, and cross-functional launches across global markets. You will partner with Brand Leadership, Sales, and Product Development to optimize the pipeline, assess opportunities, and align assortments with the brand position.

The role requires strong analytical skills, consumer insights, and the ability to mentor a Senior Specialist while driving growth and delivering compelling marketing, merchandising, and launch