BDR Enablement Lead

Socket.dev; San Francisco, New York (CA, NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Anthropic is seeking a BDR Enablement Lead to own the onboarding curriculum, sales foundations, and ongoing skill development for the business development organization. The role focuses on building AI-native prospecting workflows, plugins, and account research practices to maximize pipeline generation and meetings booked.

The ideal candidate thrives on the craft of prospecting and leadership in early-career development.

Qualifications

• Experience in Enablement roles, including mentorship of early-career professionals.
• Proven track record as a high-performing BDR or BDR manager.
• Passion for rebuilding prospecting motion around AI innovations.
• Hands-on with prospecting tooling and workflow automation.

Responsibilities

• Own the BDR onboarding curriculum from day one to first meeting.
• Enable BDRs on AI-native prospecting workflows and tooling.
• Develop and maintain pipeline generation playbooks across segments and motions.
• Lead ongoing skill development: cold outreach, discovery, qualification, and handling objections.
• Certify BDRs on products, qualification criteria, and messaging.
• Identify skill gaps with BDR leadership and build targeted interventions.
• Build coaching and call-review infrastructure with actionable feedback.
• Measure impact on ramp time, activity quality, meetings, and pipeline contribution.
• Create a clear development path from BDR to the next sales role.

Skills

Enablement

BDR leadership

Mentorship

AI-native prospecting

Job description

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We're looking for a BDR Enablement Lead to own the curriculum and craft development of Anthropic's business development organization.

Our BDRs are the front door to the pipeline and, for many of them, this is the first serious sales role of their career. What they learn here shapes how they sell for the next decade. This role owns that formation: the onboarding curriculum, sales foundations, the ongoing skill development, and the pipeline generation playbooks that turn effort into meetings.

It is also a role with an unusual opportunity. Anthropic's BDRs should be the most AI-native prospecting team in the industry. You will build the workflows that make that true — using plugins, account research skills, and agentic tooling to change what a BDR can accomplish in a day. Doing this well requires someone who is genuinely excited about the craft of prospecting and about rebuilding it around what AI now makes possible.

Key responsibilities

• Own the BDR onboarding curriculum, taking new hires from day one to first meeting booked as quickly as we responsibly can
• Enable BDRs on AI-native prospecting workflows, including plugins, account research skills, and agentic tooling that meaningfully change BDR productivity
• Develop and maintain pipeline generation playbooks across segments, personas, and motions
• Run ongoing skill development on sales fundamentals: cold calling, written outreach, objection handling, discovery, and qualification
• Certify BDRs on our products, our qualification criteria, and our messaging
• Partner with BDR leadership to identify where skill gaps are constraining pipeline, and build focused interventions
• Build the coaching and call-review infrastructure that gives BDRs specific, frequent feedback
• Measure enablement impact on ramp time, activity quality, meeting conversion, and pipeline contribution
• Create a clear development path from BDR into the next role, in partnership with sales leadership

Minimum qualifications

• Experience in Enablement, including time as a high-performing BDR or BDR manager
• Have excelled in the role you are now enabling, and are passionate about mentorship and early-career development
• Are excited about rebuilding the prospecting motion around AI rather than bolting AI onto the old one
• Are hands-on with prospecting tooling and willing to build workflows