BDC MANAGER

Hughes Honda; Georgia; On-site; USD 65,000 - 85,000; Full time

Job summary

Hughes Honda in Georgia is seeking a BDC Manager who has already run a high-performance operation and can prove it. You must be confident discussing appointment set, show, and sold metrics, and you will manage a data-driven BDC team in a fast-paced dealership environment.

The role requires fast response times, structured follow-up, and daily KPI coaching. You will oversee CRM discipline, lead management, and coordination with sales to optimize kept appointments and units sold.

Qualifications

• Automotive BDC management experience is mandatory.
• Strong leadership and clear, proactive communication are essential.
• High comfort with CRMs, digital tools and online engagement.
• Competitive, organized and relentless about execution.

Responsibilities

• Own and shape the BDC, ensuring fast response times and disciplined follow-up.
• Coach and develop BDC staff, track daily KPI performance.
• Maintain tight CRM discipline with accurate notes and ownership of leads.
• Coordinate with sales management to convert leads into kept appointments and sold units.
• Utilize social media and basic media creation to support lead flow.

Skills

Automotive BDC management

Leadership

Communication

CRM proficiency

Digital tools

Tools

CRM systems

Job description

Job Description

BDC Manager - Proven Leader Only

This role is not for beginners, "almost ready" candidates, or managers who need constant supervision.

Hughes Honda is seeking a BDC Manager who has already run a high-performance operation and can prove it. If you don't know your KPI's, this won't be a fit.

Do NOT Apply If:

• You've never directly managed a dealership BDC
• You can't speak confidently about appointment set%, show% and sold %
• You struggle with accountability, metrics or coaching underperformers to success.
• You believe "follow-up" means a few emails and a phone call or two.

This Job IS For You If:

• You've built or rebuilt a BDC and own the results
• You expect fast response times, structured follow-up and discipline
• You are very comfortable having your performance measured - and measuring others' - daily
• You treat social media and digital communication as traffic generators, not marketing fluff
• You know how to turn leads into kept appointments and sold units

Non-Negotiable Expectations:

• Lead response times measured in minutes, not hours.
• Structured call, text, email and social follow-up processes
• Daily KPI tracking and performance coaching
• Tight CRM control - no orphan leads and no lazy notes
• Active use of social media and basic media creation (posts, short videos, promotions, etc.) to support lead flow
• Seamless coordination with sales management - no excuses, no finger-pointing

Requirements:

• Automotive BDC management experience required
• Strong leadership, communication and computer skills
• High comfort level with CRM's, digital tools and online customer engagement
• Competitive, organized and relentless about execution

What We Offer:

• A strong Honda brand and well established dealership
• Leadership that values performance
• The opportunity to own and shape the BDC - or be exposed if you can't

Company Description

Hughes Honda is proud to have served the Middle Georgia market for over 40 years. Check what our customers say about us on Google+ or dealerRater.com. We are an Equal Opportunity Employer and a Drug Free Workplace.