Bay Area Hospice Account Representative (Bay Area)

Zenith Hospice Care; Pleasanton (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive commission structure

Performance incentives

Job summary

Zenith Hospice Care is seeking a seasoned hospice marketer to drive referrals and patient admissions in Alameda and Contra Costa Counties. The role requires building and sustaining referral pipelines with physicians, hospitals, SNFs, and discharge planners.

You will leverage existing accounts and develop new relationships to consistently achieve 10+ admissions per month. The position demands in-depth knowledge of hospice eligibility, CMS regulations, and a strategic, results-driven mindset.

Qualifications

• 5+ years of hospice marketing/business development experience.
• Active referral accounts with proven admissions.
• Knowledge of hospice eligibility and CMS regulations.
• Strong marketing, communication, and relationship-building skills.
• Entrepreneurial, results-driven, able to work independently.

Responsibilities

• Market hospice services to physicians, hospitals, SNFs, assisted living facilities, case managers, and discharge planners.
• Leverage existing referral accounts and develop new relationships to meet admissions goals.
• Achieve 10+ admissions per month through established networks.
• Conduct targeted presentations and in-services to educate providers on hospice eligibility, philosophy, and benefits.
• Collaborate with clinical and admissions teams to ensure seamless referral and admission processes.
• Analyze referral trends and develop marketing strategies to maintain competitive advantage.
• Represent the hospice with professionalism, compliance, and a compassionate approach.

Skills

Referral relationships

Relationship building

Marketing strategy

CMS compliance knowledge

Marketing communication

Entrepreneurial drive

Education

Bachelor's degree or higher

Tools

CRM systems

Job description

We are seeking a seasoned hospice marketer with a proven track record in business development and patient admissions. The ideal candidate will already have established referral accounts and the ability to consistently generate minimum of 10 hospice patient admissions per month. This is not an entry-level role — it requires a professional who is deeply experienced in hospice marketing, understands the competitive landscape, and thrives on building and sustaining referral pipelines. The areas that will need focus are Alameda and Contra Costa Counties.

Position Summary

Key Responsibilities

• Strategically market hospice services to physicians, hospitals, SNFs, assisted living facilities, case managers, and discharge planners.
• Leverage existing referral accounts and develop new relationships to meet and exceed patient admission goals.
• Consistently deliver10+ patient admissions per monththrough established networks.
• Conduct targeted presentations and in-services to educate providers on hospice eligibility, philosophy, and benefits.
• Collaborate with clinical and admissions teams to ensure seamless referral and admission processes.
• Analyze referral trends and develop marketing strategies to maintain competitive advantage.
• Represent the hospice with professionalism, compliance, and a compassionate approach.

Qualifications

• 5+ years of proven success in hospice marketing/business development.
• Established, active referral accounts with demonstrated ability to produce admissions.
• Strong knowledge of hospice eligibility, regulations, and CMS compliance.
• Exceptional marketing, communication, and relationship-building skills.
• Entrepreneurial, results-driven, and able to work independently.
  

Education

• Graduate of an accredited college/university is preferred.

Environmental and Working Conditions:

Works under a variety of conditions in facilities and offices; ability to travel locally; ability to work a flexible schedule; some exposure to unpleasant weather.

Physical and Mental Effort:

• Sitting is required.
• Requires the ability to handle stressful situations in a calm and courteous manner at all times.
• Requires working under some stressful conditions to meet deadlines and the Hospice's needs.
• Ability to travel.
  

Compensation

• Competitive commission structure tied to patient admissions.
• Performance incentives for exceeding goals.