Bag Product Line Manager: Strategy, Growth & Launch

BW Converting; Green Bay (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

BW Converting is seeking a Product Line Manager for the Bag portfolio, reporting to the Senior Director of Product Management & Strategic Marketing. The role drives strategy from market analysis through commercialization and ongoing portfolio optimization, partnering with Engineering, Sales, Marketing, Operations, and Supply Chain to fuel profitable growth.

You will lead lifecycle management, new product development, and portfolio initiatives to expand market share and deliver customer-focused

Qualifications

• Bachelor's degree in Business, Engineering, Marketing, or related field.
• 5+ years of Product Management or Product Development experience in capital equipment or industrial manufacturing.
• Proven success launching new products and managing product portfolios.
• Strong financial, strategic, and analytical skills with P&L experience.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Flexible packaging or bag/pouch industry experience preferred.
• Ability to travel internationally.

Responsibilities

• Develop and execute product lifecycle and multi-generation product strategies.
• Lead new product development (NPD), product launches, and portfolio management initiatives.
• Analyze market trends, customer needs, and competitive activity to identify growth opportunities.
• Develop go-to-market strategies, product positioning, pricing, and sales enablement tools.
• Drive revenue growth, profitability, market share, and product vitality goals.
• Partner with Sales, Marketing, Engineering, and Operations to execute strategic initiatives.
• Manage product line forecasting, pricing, and P&L performance.
• Build strong relationships with customers, channel partners, and key stakeholders while serving as the voice of the customer.

Skills

Product management

Portfolio management

New product development

Financial & strategic acumen

Cross-functional leadership

Education

Bachelor's degree in Business/Engineering/Marketing

Job description

BW Converting is seeking a Product Line Manager for the Bag portfolio, reporting to the Senior Director of Product Management & Strategic Marketing. The role drives strategy from market analysis through commercialization and ongoing portfolio optimization, partnering with Engineering, Sales, Marketing, Operations, and Supply Chain to fuel profitable growth.

You will lead lifecycle management, new product development, and portfolio initiatives to expand market share and deliver customer-focused