B2C Retention Manager

Socket.dev; Georgia; Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Flexible schedules

MyTime Day Off

Corporate English school

Training/conference budget

Hotel/travel discounts

Job summary

Socket.dev is hiring a B2C Retention Manager to own customer communications across email, push, and in-app channels. You will lead end-to-end CRM strategy, drive retention, and partner with analytics, design, product, and marketing to deliver data-driven campaigns.

You will design trigger-based and bulk messaging, test hypotheses with A/B tests, and optimize budgets and performance. Remote-friendly environment with flexible schedules and training opportunities.

Qualifications

• 3+ years of CRM/CVM B2C marketing with proven channel ownership.
• Excellent command of modern CRM platforms and push notification services, from trigger setup to integration.
• Strong analytics: data-driven decisions, hypothesis testing, and A/B tests.
• Experience with trigger-based communications, user retention, and win-back strategies.
• Proven budgets management for promotional activities.
• Excellent soft skills for cross-functional collaboration and external partners.
• Self-motivation, proactivity, and thriving in ambiguity across multiple channels.
• Fluent in English; other languages are a plus.

Responsibilities

• Develop and implement a comprehensive CRM strategy across channels (email, push, in-app).
• Create advanced CVM strategies to drive LTV and retention.
• Design and launch trigger-based and bulk messaging with A/B testing.
• Analyze campaign performance and optimize strategies daily.
• Collaborate with data analysts to define tasks and budgets.
• Work with design, copy, product, and analytics teams on communications.
• Stay updated on CRM tools and platform developments.
• Prepare presentations and reports for stakeholders via Slack and Asana.

Skills

CRM & CVM

Channel ownership

A/B testing

Analytics

Budget management

Cross-functional collab

English fluent

Tools

Push notification services

CRM platforms

A/B testing tools

Job description

We're looking for a B2C Retention Manager to take end-to-end responsibility for our customer communications: owning the strategy, optimizing email, push, and in-app campaigns, and partnering with analytics, creative, and product teams. You'll drive effective customer engagement, deliver impactful campaigns, and ensure our messaging is always relevant, creative, and data-driven.

Job Responsibilities

• Develop and implement a comprehensive communication strategy across all CRM channels – design, test, and adopt best practices for email, push, and in-app communications;
• Create and execute advanced CVM strategies to drive LTV growth and increase user retention;
• Design and launch both trigger-based and bulk messaging campaigns, including A/B testing of all hypotheses;
• Analyze campaign performance, track key metrics daily, generate actionable insights, and rapidly adjust strategies for maximum effectiveness;
• Collaborate with data analysts: set analytical tasks, generate hypotheses, analyze user behavior, and optimize promotional budgets;
• Work closely with design, copywriting, product, development, and analytics teams to deliver engaging and creative marketing communications;
• Monitor market trends, integrate best practices, roll out new tools, and stay updated on CRM platform developments;
• Prepare presentations and reports for the team and stakeholders, ensuring transparency of ongoing work via Slack and Asana.

• 3+ years of relevant experience in CRM/CVM B2C marketing with proven experience of channel ownership;
• Excellent command of modern CRM platforms and push notification services, from trigger setup to technical integration;
• Strong analytical skills, including data-driven decision making, hypothesis testing, and confident execution of A/B tests;
• Practical experience with trigger-based communications, user retention, and win-back strategies;
• Proven experience in managing budgets for promotional activities;
• Excellent soft skills, including outstanding communication abilities for collaboration with cross-functional teams and external partners;
• Self-motivation, proactivity, and the ability to thrive in ambiguous environments and manage multiple channels simultaneously;
• Language proficiency: Fluent in English; other languages are a plus.

• Flexible schedules and opportunity to work remotely;
• Ambitious and supportive team who love what they do, appreciate each other, and grow together;
• Internal programs for adaptation and training, development of soft skills, and leadership abilities;
• Partial compensation for participating in external training and conferences;
• Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;
• Corporate prices on hotels and travel services;
• MyTime Day Off - an extra non-working day without loss of compensation.

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