B2B Web Production Lead

Appian Corporation; North Dakota; On-site; USD 75,000 - 175,000; Full time

Benefits offered by this job

401(k) with company match

Medical, dental, and vision

Parental leave

Wellness programs

Equity eligibility

Job summary

Appian Corporation in McLean, VA is seeking a Web Production Specialist to evolve, maintain, and scale our global web presence, delivering high-impact pages and a scalable CMS. You will partner with Content, Product Marketing, SEO/AEO, and Web Engineering to ensure accessible, accurate content, localization for international markets, and governance of the web component library.

A strong track record in enterprise CMS like AEM or Sitecore is required.

Qualifications

• 7–10 years in web content management or related roles.
• Experience supporting B2B websites and buyer-journey focused content.
• Hands-on with enterprise CMS platforms such as AEM or Sitecore.
• Knowledge of content lifecycle governance and CMS best practices.
• Experience managing stakeholder intake and prioritization across teams.
• Familiarity with SEO, accessibility, localization, CRO, and landing page optimization.
• Ability to translate technical requirements for non-technical stakeholders.
• Strong written and verbal communication skills.
• Highly organized, detail-oriented, and able to manage multiple priorities.

Responsibilities

• Own end-to-end production and launch of high-quality web pages for a B2B buyer journey.
• Partner with Content and Product Marketing to ensure engaging, accurate content.
• Coordinate with SEO/AEO teams for organic growth and discovery.
• Manage visual assets with agencies and internal teams to meet web standards.
• Execute and maintain a web content lifecycle with audits, refreshes, archiving.
• Support CRO on key landing pages through messaging and layout tests.
• Serve as primary contact for internal web requests with a prioritization framework.
• Maintain regular stakeholder cadence on timelines and blockers.
• Lead localization execution for international markets.
• Manage workflows between teams and translation agencies.
• Maintain CMS component library and ensure stability and scalability.
• Monitor CMS health with Web Engineering and document governance standards.
• Create CMS documentation and governance guides; deliver training for self-service updates.

Skills

Web production

Stakeholder management

CMS experience

Communication skills

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Adobe Experience Manager

Sitecore

Job description

Appian Corporation in McLean, VA is seeking a Web Production Specialist to evolve, maintain, and scale our global web presence, delivering high-impact pages and a scalable CMS. You will partner with Content, Product Marketing, SEO/AEO, and Web Engineering to ensure accessible, accurate content, localization for international markets, and governance of the web component library.

A strong track record in enterprise CMS like AEM or Sitecore is required.