B2B Social Growth Lead — LinkedIn, YouTube & Reddit

Socket.dev; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Campfire, the next-gen core accounting platform, is seeking a seasoned social media lead to own strategy, programming, and community management across LinkedIn, YouTube, and Reddit, collaborating with content, video and influencer teams. You’ll ghostwrite for executives, manage daily posts, analyze performance, and help drive awareness and pipeline while adapting to three distinct cultures.

Ideal candidates have 6+ years of B2B social experience, exceptional short-form writing, YouTube channel

Qualifications

• 6+ years managing B2B social for a company or brand.
• Excellent short-form writing and a sharp eye for what works on LinkedIn, YouTube and Reddit specifically; you know these are three different cultures.
• Hands-on YouTube channel management (analytics, packaging, Shorts).
• Reddit fluency: you understand subreddit norms and moderation, and how to build credibility without getting the brand banned.

Responsibilities

• Own the social strategy and content calendar across LinkedIn, YouTube and Reddit, with channel goals tied to reach, engagement, community growth and assisted pipeline.
• Program and publish daily: write posts, adapt video with the Content / Storytelling team, and run YouTube channel operations (titles, thumbnails, playlists, Shorts, community posts).
• Build Campfire's Reddit approach with the SEO & AEO Manager: find the right communities, participate transparently and helpfully rather than promotionally, and track how that presence shows up in AI answers.
• Run executive and employee social programs: ghostwriting and coaching for founders and leaders, employee advocacy, and launch amplification.
• Own community management and social listening: respond, escalade, and route insights to Product, Product Marketing and Support.
• Partner with Influencer Marketing on creator amplification and with Paid Media on organic-to-paid handoffs (boosting, thought-leader ads).
• Report monthly on channel performance and what we learned, and test formats constantly.

Skills

B2B social media management

Short-form writing

YouTube channel management

Reddit fluency

Video content collaboration

Fast decision making

Tools

Scheduling tools

Listening tools

Job description

Campfire, the next-gen core accounting platform, is seeking a seasoned social media lead to own strategy, programming, and community management across LinkedIn, YouTube, and Reddit, collaborating with content, video and influencer teams. You’ll ghostwrite for executives, manage daily posts, analyze performance, and help drive awareness and pipeline while adapting to three distinct cultures.

Ideal candidates have 6+ years of B2B social experience, exceptional short-form writing, YouTube channel