Social Media Manager

campfire; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Campfire is seeking a seasoned social media leader to own and grow our B2B social presence across LinkedIn, YouTube, and Reddit. You’ll craft the strategy, publish daily posts, adapt video content with the storytelling team, and manage channel operations including Shorts and playlists.

You’ll also shape Reddit engagement with credibility-focused participation, run executives’ social programs, and partner with influencer marketing and paid media.

Qualifications

• 6+ years managing B2B social for a company or brand.
• Excellent short-form writing and a sharp eye for what works on LinkedIn, YouTube and Reddit specifically; you know these are three different cultures.
• Hands-on YouTube channel management (analytics, packaging, Shorts).
• Reddit fluency: you understand subreddit norms and moderation, and how to build credibility without getting the brand banned.
• Comfort working with video (briefing, light editing, captions) and with scheduling and listening tools.
• Judgment and speed; you can handle a live moment or a tricky thread without escalating everything.

Responsibilities

• Own the social strategy and content calendar across LinkedIn, YouTube and Reddit, with channel goals tied to reach, engagement, community growth and assisted pipeline.
• Program and publish daily: write posts, adapt video with the Content / Storytelling team, and run YouTube channel operations (titles, thumbnails, playlists, Shorts, community posts).
• Build Campfire's Reddit approach with the SEO & AEO Manager: find the right communities, participate transparently and helpfully rather than promotionally, and track how that presence shows up in AI answers.
• Run executive and employee social programs: ghostwriting and coaching for founders and leaders, employee advocacy, and launch amplification.
• Own community management and social listening: respond, elevate, and route insights to Product, Product Marketing and Support.
• Partner with Influencer Marketing on creator amplification and with Paid Media on organic-to-paid handoffs (boosting, thought-leader ads).
• Report monthly on channel performance and what we learned, and test formats constantly.

Skills

B2B social media management

Channel growth

Short-form writing

YouTube channel management

Reddit moderation

Video editing and captions

Social listening & analytics

Tools

Scheduling tools

Video analytics tools

Job description

About Campfire

Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We're building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.

About the role

You'll run Campfire's social presence and turn it into a real channel: the company voice on LinkedIn and YouTube, a credible presence in the Reddit communities where our buyers ask questions, and the executive and employee voices that make a B2B brand feel human. You'll own strategy, programming, community management and reporting, working closely with our content, video and influencer teams.

What you'll do

• Own the social strategy and content calendar across LinkedIn, YouTube and Reddit, with channel goals tied to reach, engagement, community growth and assisted pipeline.

• Program and publish daily: write posts, adapt video with the Content / Storytelling team, and run YouTube channel operations (titles, thumbnails, playlists, Shorts, community posts).

• Build Campfire's Reddit approach with the SEO & AEO Manager: find the right communities, participate transparently and helpfully rather than promotionally, and track how that presence shows up in AI answers.

• Run executive and employee social programs: ghostwriting and coaching for founders and leaders, employee advocacy, and launch amplification.

• Own community management and social listening: respond, elevate, and route insights to Product, Product Marketing and Support.

• Partner with Influencer Marketing on creator amplification and with Paid Media on organic-to-paid handoffs (boosting, thought-leader ads).

• Report monthly on channel performance and what we learned, and test formats constantly.

What you'll bring

• 6+ years managing B2B social for a company or brand, with proof you've grown a channel and an audience.

• Excellent short-form writing and a sharp eye for what works on LinkedIn, YouTube and Reddit specifically; you know these are three different cultures.

• Hands-on YouTube channel management (analytics, packaging, Shorts).

• Reddit fluency: you understand subreddit norms and moderation, and how to build credibility without getting the brand banned.

• Comfort working with video (briefing, light editing, captions) and with scheduling and listening tools.

• Judgment and speed; you can handle a live moment or a tricky thread without escalating everything.

Nice to have

• Experience building executive or founder personal brands.

• Basic design skills (Figma or Canva) for on-brand templates.

• An understanding of how social and community content influences AI-answer visibility.

What success looks like in 30 days

• Channels and audience audited; social strategy, cadence and KPI framework published.

• Executive social program live with at least two leaders.

• Reddit playbook agreed with SEO & AEO and active participation under way.