B2B Sales - US Expansion Advisor (Inbound to US)

Foothold America; New York (NY); Remote; USD 70,000 - 90,000; Full time

Job summary

A dynamic consulting firm focused on helping global businesses expand into the U.S. is hiring a Senior US Expansion Advisor (B2B Sales). This full-time, remote role requires an existing network of referral partners in Canada and the U.S. Responsibilities include identifying new business opportunities, closing sales, and building relationships. Candidates should have proficiency in B2B Sales, excellent communication skills, and a Bachelor’s degree. This position offers a chance to play a key role in supporting international clients throughout their U.S. market entry.

Qualifications

• Strong network of cross-border referral partners in Canada and the US.
• Knowledge of US market entry strategies.
• Tech proficiency with online communication and digital tools.

Responsibilities

• Identify new business opportunities and build client relationships.
• Close sales and manage a sales pipeline.
• Conduct consultations and create tailored solutions.

Skills

B2B Sales proficiency

Excellent communication skills

Presentation skills

Ability to work autonomously

Fluency in English

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

HubSpot CRM

Job description

B2B Sales - US Expansion Advisor (Inbound to US)

Join a mission-driven team transforming how international businesses expand into the U.S.

At Foothold America, we empower global companies to grow and scale in the United States through expert-led, people and business services—from entity formation and banking to bookkeeping, EOR, PEO, HR, payroll, and benefits. As a trusted partner to clients worldwide, we offer a high-touch, concierge-level experience to simplify U.S. market entry.

Role Description

This is a full-time, remote role for a Senior US Expansion Advisor (B2B Sales) based on the US East Coast, with an existing network of referral partners in Canada and the US across tax, immigration, legal, GTM, accelerators, or economic development. The role involves identifying new business opportunities, building relationships with prospective clients and referral partners, and promoting Foothold America’s services to support their expansion into the US market. Daily responsibilities include closing sales, building and managing a sales pipeline, responding to inbound leads, conducting client consultations, creating tailored solutions, networking, and public speaking at US expansion events. The advisor will work closely with internal teams to meet client needs and ensure satisfaction throughout the sales process.

Qualifications

• A strong existing network of potential cross-border referral partners and tech and life science scale-ups in Canada that are expanding into the US.
• Proficiency in B2B Sales in EOR, PEO, and business services
• Knowledge of US market entry strategies and international business processes
• Excellent communication and presentation skills
• Ability to work autonomously and in a remote environment
• Tech Proficiency: Proficiency with HubSpot CRM tool, online communication platforms, and other digital tools for remote work.
• Market Knowledge: Familiarity with US market entry, international business operations, and cross-border commerce.
• Language Skills: Fluency in English is required; additional language(s) at a business level are a plus.
• Bachelor’s degree in Business, Marketing, or a related field

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Human Resources Services