B2B Sales Representative – Payroll & HR Services

WRXForce LLC; El Paso (TX); On-site; USD 60,000 - 120,000; Full time

Job summary

WRXForce LLC in El Paso seeks an experienced B2B Sales Representative to grow our payroll and HR services client base. This new business development role focuses on identifying opportunities, reaching business owners and decision-makers, building a sales pipeline, and closing new accounts.

While based in El Paso, your sales territory is nationwide. No payroll experience is required, but prior success selling payroll, HCM, HR services, or related solutions is highly valued.

Qualifications

• Minimum 3 years of B2B sales experience.
• Bilingual English/Spanish required.
• Proven experience prospecting, developing, and closing new business.
• Strong cold‑calling and outbound sales skills.
• Experience selling directly to business owners and/or key decision‑makers.
• Demonstrated ability to independently develop and manage a sales pipeline.
• Strong communication, presentation, negotiation, and closing skills.

Responsibilities

• Identify opportunities, reach business owners and decision‑makers, build a sales pipeline, and close new accounts.
• Grow our payroll and HR services client base with a nationwide territory.
• Travel and training opportunities as needed (where required by role).

Skills

B2B sales

Prospecting

Pipeline management

Negotiation

Job description

About the Role

WRXForce LLC provides payroll, HR, and workforce solutions to businesses of all sizes. We combine technology with responsive, hands‑on service to help employers simplify payroll and workforce administration.

About WRXForce

WRXForce LLC provides payroll, HR, and workforce solutions to businesses of all sizes. We combine technology with responsive, hands‑on service to help employers simplify payroll and workforce administration.

About the Role

We are looking for an experienced B2B Sales Representative to help grow our payroll and HR services client base.

This is a new business development role for someone who already knows how to sell B2B. You'll be responsible for identifying opportunities, reaching business owners and decision‑makers, building a sales pipeline, and closing new accounts.

While the position is based in El Paso, your sales territory is not limited to the local market. You'll have the opportunity to pursue businesses throughout the United States.

Previous payroll experience is not required; however, experience selling payroll, HCM, HR services, or related business solutions is highly valued. We provide training on our services, products, and solutions regardless of prior industry experience.

• Minimum 3 years of B2B sales experience required
• Bilingual English/Spanish required
• Proven experience prospecting, developing, and closing new business
• Strong cold‑calling and outbound sales skills
• Experience selling directly to business owners and/or key decision‑makers
• Demonstrated ability to independently develop and manage a sales pipeline
• Strong communication, presentation, negotiation, and closing skills
• Persistent and confident with prospect follow‑up
• Self‑motivated and comfortable working independently toward sales goals
• Strong organizational and time‑management skills
• Comfortable using sales tracking, prospecting, virtual meeting, and other business technology
• Previous payroll, HCM, HR services, PEO, SaaS, or related business‑services sales experience is strongly preferred
• Ability and willingness to learn payroll and HR‑related products and services

Compensation

$30,000 annual base salary + uncapped commission

Sales Representatives earn 6% commission based on the annual contract value of new business sold.

There is no cap on commission. Earning potential increases based on both the number and size of new client accounts brought to the company.

What we provide

• Company‑generated sales leads
• Professional B2B prospecting and lead‑generation resources
• Access to nationwide sales opportunities
• Payroll and product training
• Sales support and resources
• Technology and tools to support prospecting and sales activity
• Company‑paid travel for approved business opportunities
• Performance‑based earning and growth opportunities