B2B SaaS Product Marketing Manager | Remote-First

Logoslabs; San Francisco (CA); Remote; USD 90,000 - 140,000; Full time

Job summary

Drivetrain is seeking a Product Marketer to lead post-product development marketing efforts and act as the voice of the customer. The role focuses on driving in-app adoption, increasing usage and stickiness, and collaborating across teams to craft an efficient product marketing strategy that meets business objectives.

The ideal candidate will work closely with sales and product to educate stakeholders, develop messaging and pricing, and create programs to articulate product benefits.

Qualifications

• 1-3 years of relevant experience in B2B SaaS marketing, managing a global paid advertising program.
• Top-notch written and verbal communication skills.
• Has strong analytical skills with a creative mind.
• Is aspirational, self-driven, and proactive.

Responsibilities

• Develop key messaging, value proposition and pricing models with sales and product teams.
• Educate internal and external stakeholders on product features and benefits.
• Create marketing programs (sales docs, product videos, website copy, blog posts, webinars, eBooks, case studies) that articulate product benefits.
• Conduct market analysis to understand the competitive landscape and help establish product differentiators.
• Create sales collateral and tools aligned with the buying process and help move prospects and customers through the sales cycle.
• Assist sales on calls when appropriate to provide deeper dives into the product.
• Speak and present internally and externally to promote the product story.

Skills

B2B SaaS marketing

Paid advertising

Sales enablement

Strong communication

Analytical thinking

Job description

Drivetrain is seeking a Product Marketer to lead post-product development marketing efforts and act as the voice of the customer. The role focuses on driving in-app adoption, increasing usage and stickiness, and collaborating across teams to craft an efficient product marketing strategy that meets business objectives.

The ideal candidate will work closely with sales and product to educate stakeholders, develop messaging and pricing, and create programs to articulate product benefits.