Product Marketing Manager

Logoslabs; San Francisco (CA); Remote; USD 90,000 - 140,000; Full time

Job summary

Drivetrain is seeking a Product Marketer to lead post-product development marketing efforts and act as the voice of the customer. The role focuses on driving in-app adoption, increasing usage and stickiness, and collaborating across teams to craft an efficient product marketing strategy that meets business objectives.

The ideal candidate will work closely with sales and product to educate stakeholders, develop messaging and pricing, and create programs to articulate product benefits.

Qualifications

• 1-3 years of relevant experience in B2B SaaS marketing, managing a global paid advertising program.
• Top-notch written and verbal communication skills.
• Has strong analytical skills with a creative mind.
• Is aspirational, self-driven, and proactive.

Responsibilities

• Develop key messaging, value proposition and pricing models with sales and product teams.
• Educate internal and external stakeholders on product features and benefits.
• Create marketing programs (sales docs, product videos, website copy, blog posts, webinars, eBooks, case studies) that articulate product benefits.
• Conduct market analysis to understand the competitive landscape and help establish product differentiators.
• Create sales collateral and tools aligned with the buying process and help move prospects and customers through the sales cycle.
• Assist sales on calls when appropriate to provide deeper dives into the product.
• Speak and present internally and externally to promote the product story.

Skills

B2B SaaS marketing

Paid advertising

Sales enablement

Strong communication

Analytical thinking

Job description

Drivetrain is on a mission to empower businesses to make better decisions. Our financial planning & decision-making platform helps companies scale and achieve their targets predictably.

Drivetrain is a remote-first company headquartered in the San Francisco Bay Area. Founded in 2021 by a couple of ex-Googlers, Drivetrain is a fast-growing company on a trajectory for success with backing from leading venture capital firms.

Drivetrain provides a great culture for its employees to thrive in and be happy.

Remote-friendly: Drivetrain brings together the best and the brightest, no matter where they are and provides them a great degree of autonomy. We trust our people.

Open & transparent: We know that when our creators have access to all the information they need, their best work will emerge.

Idea-friendly: We provide an environment to explore new ideas, to take risks, to make mistakes, and to learn, so you can succeed. Anyone in the company can come up with great ideas and become a catalyst for positive change. We let the best ideas win.

Customer-centric: We follow a product-led growth strategy, continuously learning from our customers and collaborating to build the amazing software that Drivetrain is.

About the role

Drivetrain is looking for a Product Marketer to join our team. This role will lead our post-product development marketing efforts. This individual will act as the voice of the customer by addressing questions around our product, determining target customers and how to best reach them. A key part of the role is to drive product adoption, specifically in-app product adoption. How do we get our customers to use our product more and more, i.e, increase usage, and stickiness thus driving loyalty.

The ideal candidate will collaborate across functions to deliver an effective product marketing strategy to meet the business objectives in the most efficient manner.

What you'll be doing

• Work closely with sales and product teams to develop key messaging, value proposition and pricing models.

• Together with the product team, educate both internal and external stakeholders on our product features and their benefits.

• Create marketing programs (e.g. sales documentation, product videos, website copy, blog posts, webinars, eBooks, case studies) that articulate the benefits of our products.

• Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators.

• Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.

• Assist sales on calls when appropriate to provide deeper dives into the product.

• Speak and present both internally and externally to promote the story of our product.

What you'll bring to the role

• 1-3 years of relevant experience in B2B SaaS marketing, managing a global paid advertising program.

• Top-notch written and verbal communication skills.

• Has strong analytical skills with a creative mind.

• Is aspirational, self-driven, and proactive.