B2B SaaS Paid Social Lead — Freelance

Digital; Houston (TX); Presencial; USD 55.000 - 110.000; Jornada completa

Descripción de la vacante

Digital in Houston is seeking an experienced Freelance Senior Paid Social Specialist to manage and optimise paid social campaigns for a B2B technology company. You will work with the Demand Generation team to improve performance across the customer journey, combining hands-on execution with strategic recommendations.

Lead campaigns on LinkedIn, Meta/Facebook and Reddit, monitor budgets and bids, and collaborate with internal Creative and Web teams.

Formación

• Strong hands-on experience in B2B SaaS or B2B technology paid social.
• Deep expertise in LinkedIn Ads and Meta Ads.
• Experience managing meaningful paid media budgets.
• Strong understanding of B2B demand generation and full-funnel marketing.
• Strong analytical and campaign optimisation skills.
• Ability to work independently while communicating proactively with stakeholders.
• Experience with Reddit Ads is highly desirable.
• Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage.

Responsabilidades

• Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit.
• Monitor campaign performance, budgets, pacing and bid strategies.
• Build and launch campaigns using creative and copy supplied by internal teams.
• Continuously test and optimise audiences, targeting, placements and creative.
• Identify opportunities to improve campaign efficiency and performance.
• Support conversion tracking, measurement and reporting.
• Recommend paid social strategies that support broader demand generation and pipeline goals.
• Collaborate with internal Demand Generation, Creative and Web teams.
• Proactively share platform trends, insights and optimisation opportunities.

Conocimientos

B2B SaaS Ads

LinkedIn Ads

Meta Ads

Budget Management

Demand Gen

Analytics

Independent Work

Reddit Ads

Programmatic/CTV

Descripción del empleo

Digital in Houston is seeking an experienced Freelance Senior Paid Social Specialist to manage and optimise paid social campaigns for a B2B technology company. You will work with the Demand Generation team to improve performance across the customer journey, combining hands-on execution with strategic recommendations.

Lead campaigns on LinkedIn, Meta/Facebook and Reddit, monitor budgets and bids, and collaborate with internal Creative and Web teams.