B2B SaaS Marketing Manager - Remote/West Coast

Socket.dev

Sacramento (CA)

Hybrid

USD 110,000 - 170,000

Full time

9 days ago

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Job summary

Ficoso is seeking a Marketing Manager to own and execute integrated marketing programs for our core B2B product. You will shape digital presence, lead inbound/outbound initiatives and drive demand, engagement, and conversion.

The ideal candidate has 5+ years in B2B SaaS marketing, strong content and GTM capabilities, and comfort with analytics, martech, and AI-powered tools. This role supports a flexible remote/ Sacramento hybrid schedule and reports to the VP of Product and Marketing.

Qualifications

5+ years of B2B marketing experience in SaaS, financial services or compliance.
Bachelor's degree in business or equivalent experience; MBA preferred.
Proven track record of multi-channel launch and demand-generation campaigns.
Deep expertise in creating engaging digital experiences and driving awareness, engagement and conversion.

Responsibilities

Develop and execute integrated marketing campaigns to drive awareness, engagement, pipeline and revenue.
Own website strategy, optimize visitor experience and conversion paths.
Drive SEO/AOE to improve discoverability and organic traffic.
Lead GTM initiatives with Product, collaborate with Sales on ABM and assets.
Design dashboards to track pipeline, funnel, ROI and performance.