B2B Product Marketing Manager

TransUnion; Reston (VA); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with employer match

Employee Stock Purchase Plan (ESPP)

Paid holidays and time off

Tuition reimbursement

Commuter benefits

Volunteer time off

Job summary

TransUnion is seeking an experienced Advisor, Product Marketing in Reston, VA to develop compelling product messaging and differentiation. You will create GTM content, collaborate with Marketing, and enable Sales with clear value narratives and objection handling.

This role supports launches, webinars, and customer stories while aligning with market needs. The position emphasizes cross-functional leadership, agile collaboration, and an international perspective within a hybrid work model, with

Qualifications

• 8+ years of experience in product marketing/management, preferably with B2B go-to-market experience.
• Proven track record leading successful go-to-market programs and revenue growth.
• Experience with creative messaging and sales enablement initiatives.

Responsibilities

• Develop product positioning, differentiation, and messaging.
• Create go-to-market content and sales enablement materials.
• Partner with Marketing on content development and promotion.
• Help Sales understand the offering, ideal customer, and key value messages.
• Identify differentiation and translate technical details into compelling messaging.
• Build launch and sales materials, including pitch decks and solution sheets.
• Support webinars, customer stories, and other market-facing activities.

Skills

Product marketing

Go-to-market

Sales enablement

Messaging differentiation

Job description

Role Overview and Core Responsibilities

• Develop product positioning, differentiation, and messaging.
• Create go-to-market content and sales enablement materials.
• Partner with Marketing on content development and promotion.
• Help Sales understand the offering, ideal customer, key value messages, and objection handling.
• Identify product differentiation and translate technical details into simple, compelling messaging.
• Build launch and sales materials, including pitch decks, solution sheets, web content, and thought leadership.
• Support webinars, customer stories, and other market-facing activities.

Required Knowledge and Experiences

• 8+ years of experience in product marketing and/or product management, preferably with experience bringing to market solutions B2B product marketing experience.
• Extensive experience in developing and executing successful go-to-market programs for impactful product launches
• Demonstrated history of leading creative messaging, innovative positioning and sales enablement initiatives to drive significant revenue growth
• Telecom domain knowledge preferred

We’d love to see

• Strong project management and attention to detail
• Experience with agile environments
• International product marketing experience
• Ability and willingness to travel up to 20%

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits that support every part of your life

• For Your Health: Enjoy day‑one eligibility for medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable.
• For Your Protection: We’ve got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short‑and long‑term disability. You can also opt into a legal plan, pet insurance, and travel accident coverage.
• For Your Family: From adoption assistance and fertility planning coverage to caregiver support, we’re here for every chapter. Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.
• For Your Future: Build toward what’s next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP). Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently.
• For You: Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back.
• For Your Wellness: Access 24/7 support including professional therapy, coaching, and emotional well‑being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.

Pay Scale Information

Pay Scale Information: The U.S. base salary range for this position is $100,100.00 - $150,000.00 annually.

*The salary range for this position reflects a reasonable estimate of the range of compensation for this job.

At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job‑related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.

Regular, fulltime non‑sales positions may be eligible to participate in TransUnion’s annual bonus plan.

Certain positions may be also eligible for long‑term incentives and other payments based on applicable company guidance and plan documents.

Internal Job Title

TransUnion's Internal Job Title: Advisor, Product Marketing Company: TransUnion LLC

Employer Equal Opportunity and Inclusive Employment

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s affirmative action program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting [e-mail].

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act. TransUnion complies with all applicable immigration laws and regulations. The Company does not presently provide employer support or sponsorship for an immigration-related employment benefit for this position. Applicants must be authorized to work in the United States on a full‑time basis without the need for employer support or sponsorship now or in the future. Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

TransUnion Overview

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence. Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting‑edge technology.

TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.