B2B Outbound Marketing Lead — Healthcare Growth

M3USA; Oregon; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health and Dental

Life, Accident and Disability Ins.

Prescription Plan

Flexible Spending Account

401k Plan and Match

Paid Holidays and Vacation

Sick Days and Personal Day

Job summary

M3USA is seeking a Senior Manager, B2B Outbound Marketing to lead targeted outbound programs across our healthcare portfolios. You will identify decision-makers, build personas, and grow contact lists from verified sources to generate qualified conversations.

You will drive multi-channel outreach using email, LinkedIn, and other channels, coordinate deliverability, and optimize messaging with AI-assisted personalization while ensuring brand standards and compliance.

Qualifications

• 7+ years in B2B digital outreach or related fields.
• Experience owning persona marketing for outbound revenue generation.
• Proven ability to reach senior decision makers in healthcare or recruiting services.

Responsibilities

• Build and own a full outbound path for each subsidiary.
• Run multi-channel sequences across email, LinkedIn and other channels.
• Coordinate email deliverability and list hygiene across domains.
• Systematize repeatable pipeline from data assets into conversations.
• Use AI-assisted research for personalization while maintaining brand standards.
• Partner with BU leads on target accounts, cadence, and performance feedback.
• Operate ABM tech stack and CRM integration; report on pipeline by persona.

Skills

B2B outreach

Demand generation

Sales development

Senior decision maker engagement

Strong writing

Analytical thinking

Education

Bachelor's degree in marketing/communications/business

Certifications in deliverability or sequencing

Tools

Outreach

Apollo

HubSpot Sequences

LinkedIn Sales Navigator

CRM integration

Deliverability tools

Job description

M3USA is seeking a Senior Manager, B2B Outbound Marketing to lead targeted outbound programs across our healthcare portfolios. You will identify decision-makers, build personas, and grow contact lists from verified sources to generate qualified conversations.

You will drive multi-channel outreach using email, LinkedIn, and other channels, coordinate deliverability, and optimize messaging with AI-assisted personalization while ensuring brand standards and compliance.