B2B Marketing Specialist: Digital Campaigns & Events

Blue Bird Brand; Macon (GA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

14 paid holidays

Vacation time

401k with match

Job summary

Blue Bird Corporation, a leader in school bus technology, seeks a driven marketing professional to plan and execute digital, product, and brand initiatives. You will collaborate with marketing and cross-functional teams to boost brand visibility, drive engagement, and support business growth.

The role requires a creative, detail-oriented, organized individual capable of delivering data-driven campaigns and high-quality marketing collateral, including presentations and multimedia content.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 2-3 years’ experience in graphic design, sales, marketing, and communications.
• US citizen or permanent resident; work eligibility in the United States.

Responsibilities

• Plan and execute digital, product and brand marketing initiatives.
• Conduct market intelligence and competitive analysis.
• Enforce brand guidelines and messaging integrity across content.
• Collaborate with cross-functional teams to drive brand visibility and growth.
• Maximize website and social media performance; drive inbound leads.

Skills

Digital marketing

B2B marketing

Social media

Graphic design

Project management

Photography basics

Adobe Creative Suite

Microsoft Office

Education

Bachelor's degree in marketing, communications, or related field

Tools

Event management software

Marketing tools

Adobe Creative Suite

Job description

Blue Bird Corporation, a leader in school bus technology, seeks a driven marketing professional to plan and execute digital, product, and brand initiatives. You will collaborate with marketing and cross-functional teams to boost brand visibility, drive engagement, and support business growth.

The role requires a creative, detail-oriented, organized individual capable of delivering data-driven campaigns and high-quality marketing collateral, including presentations and multimedia content.