B2B Marketing Specialist (Boise, ID)

The Krazy Coupon Lady; Boise (ID); Remote; USD 52,000 - 65,000; Full time

Job summary

A leading company in the coupon industry seeks an Associate B2B Marketing Manager to drive brand awareness, lead generation, and client engagement. Located in Boise, this fully remote role involves collaboration across teams, execution of marketing strategies, and optimizing campaigns through analytics. The ideal candidate will demonstrate strong project management abilities and marketing expertise, thriving in a fast-paced environment.

Benefits

Company-provided laptop

$450 home office stipend

Flexible PTO and sabbatical every 5 years

Health insurance with premium coverage

401(k) with a 4% company match

Generous parental leave

Qualifications

• 2–5 years’ experience in marketing/B2B marketing or similar.
• Strong communicator—written and verbal.
• Familiarity with email marketing and lead generation strategies.

Responsibilities

• Lead and execute digital marketing campaigns and manage email marketing.
• Implement LinkedIn advertising strategies to optimize ROI.
• Create and manage content for sales collateral and marketing assets.

Skills

Project management

Organizational skills

Communication

Collaboration

Education

Bachelor’s degree in PR, Advertising, Marketing, Business, or related field

Tools

Salesforce Pardot

HubSpot

LinkedIn Campaign Manager

Job description

The Krazy Coupon Lady (KCL) is a female-founder-owned publisher on a mission to help shoppers beat MSRP, unapologetically maximize their money, and seize the deal. Our teams of shopping experts curate and hand-test nearly a thousand deals per week, so there is always something new to discover each time you visit our website, app, and your inbox.

We are seeking a dynamic and detail-oriented Associate B2B Marketing Manager to support the development and execution of marketing programs that drive brand awareness, lead generation, and client engagement. Working closely with the Senior B2B Marketing Manager, in this role, you’ll help shape the B2B marketing strategy and play a hands-on role in campaign execution and growth across channels including content, email, events, and paid media. The ideal candidate will possess strong project management, organizational skills, and the ability to communicate and collaborate seamlessly with the data, brand and sales team.

You’ll be the right hand to our Senior B2B Marketing Manager, rolling up your sleeves to support, execute and optimize campaigns that drive awareness, leads, and client love. You’ll work cross-functionally with Sales, Data, and Creative teams—because collaboration is how we win.

Although KCL operates as a fully remote organization, this role requires the candidate to be located in or near Boise, Idaho.

Key Responsibilities

• Lead & Demand Generation: Help build and run campaigns that fill our pipeline and support revenue goals. Execute digital campaigns, email marketing, events, and ABM tactics that make our brand impossible to ignore. Test, track, and optimize everything—landing pages, emails, creative—to boost results. Monitor metrics and share insights to keep us leveling up.

• Email Marketing / Salesforce Pardot: Build and send email campaigns and nurture flows in Salesforce Pardot. Segment lists, manage automations, and A/B test to improve targeting. Collaborate with sales to maintain clean CRM data and streamline handoff of marketing-qualified leads.

• Paid Media / LinkedIn Ads: Support setup, launch, and optimization of paid campaigns (especially LinkedIn).Analyze performance, test creative/copy/audience, and help maximize ROI. Partner with Creative to develop killer ad assets tailored to GTM goals.

• Brand Marketing & Sales Collateral: Create content for sales collateral, LinkedIn ads/organic, email marketing, case studies, and our website. Assist in updating and organizing marketing assets for easy access and use across sales and B2B marketing team.

• LinkedIn Organic: Own our LinkedIn presence—draft and post 3–5x/week to spotlight wins, insights, and industry trends. Team up with Editorial and HR for awards, PR, and job posts.

• Support: Jump in on events, conferences, surveys, PR, and awards/case studies as needed.

What You Bring

• Bachelor’s degree in PR, Advertising, Marketing, Business, or related field
• 2–5 years’ experience in marketing/B2B marketing or similar
• Project management chops and killer organizational skillsStrong communicator—written and verbal
• Experience with HubSpot, Salesforce, LinkedIn Campaign Manager (bonus points!)
• Canva and/or Figma skills
• Thrive in a fast-paced, get-it-done environment
• Collaborative, curious, and always ready to learn
• Paid media marketing certifications, content creation, or CPG/affiliate experience = extra credit

Bonus

• Digital Marketing certification (e.g.. LinkedIn, GoogleAds, etc.)
• Experience in content creation, digital campaigns, or email marketing
• Familiarity with B2B buyer journeys and lead-nurturing strategies
• Background in digital marketing ads, lead generation, CPG or affiliate, sales

Physical Requirements (Because We Gotta)

• Use of Fingers: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling.
• Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.
• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• The worker is subject to inside environmental conditions: Protection from weather conditions but not necessarily from temperature changes.

$52,800 - $65,000 a year

At KCL, we believe in taking care of our team—both at work and beyond. Here’s a quick look at what we offer:

Home Office Perks – We set you up for success with a company-provided laptop, a $450 home office stipend, and monthly reimbursements for internet and phone.

Time to Recharge – Enjoy 10 company holidays, a floating holiday, flexible PTO (or accrued PTO for select content roles), and a sabbatical every 5 years.

️ Health & Wellness – Choose from three insurance plans, with KCL covering 100% of medical and dental premiums (excluding the PPO buy-up). We also offer vision, life insurance, FSA, HSA contributions, fertility benefits, and an Employee Assistance Program.

Financial & Retirement Benefits – A 401(k) with a 4% company match, multiple bonus opportunities, and professional development perks like certification reimbursement and public speaking bonuses.

Family & Leave – Generous parental leave (12 weeks for carrying parents, 8 weeks for non-carrying), extended caregiver leave, and even time off if you're cast on Survivor!

Community & Culture – Regular team check-ins, company-wide meetings, and a commitment to giving back through our KCL Foundation and service initiatives.

Why KCL? With our roots in Boise, ID, we've grown into a remote company with employees located across the United States. We're a team focused on hard work, humility, and transparency. We believe in the power of community and the magic of friendship that created KCL so, for us, everything we do is people-first.

If you're a motivated self-starter with a curiosity for B2B marketing and a desire to learn and grow in a fast-paced environment, we’d love to hear from you. Join our team to support impactful campaigns, collaborate across departments, and help drive lead generation, brand awareness, and business growth alongside the Sales and Marketing teams.