B2B Marketing Specialist

EDGE Tutor International; New York (NY); À distance; USD 60 000 - 100 000; Plein temps

Avantages offerts par ce poste

Healthcare benefit

30 days paid time off

Remote-First Culture

Résumé du poste

EDGE Tutor is seeking a results-driven Marketing Campaign Associate to execute external-facing campaigns and support B2T/B2B initiatives. You will publish content, coordinate with creative partners, and monitor basic performance metrics to improve conversions.

Remote-first role with occasional NCR in-person gatherings; flexible hours with a mid-shift focus. You bring 2–4 years in digital marketing, strong writing, and a disciplined approach to publishing, reporting, and optimization.

Qualifications

• 2–4 years of digital marketing or campaign execution experience.
• Hands-on experience publishing and managing campaigns.
• Basic understanding of paid media and performance metrics.
• Strong organizational skills and attention to detail.
• Clear written communication skills.

Responsabilités

• Campaign Execution: Build and execute campaigns aligned with business priorities (B2T or B2B).
• Content Development Support: Draft or refine content briefs and coordinate asset development.
• Publishing & Channel Management: Maintain a consistent publishing rhythm across channels and manage captions.
• Light Performance Marketing: Execute basic paid boosts and support simple A/B testing of creatives or messaging.
• Landing Page & Conversion Support: Recommend copy tweaks, maintain UTM hygiene, flag conversion issues.
• Reporting & Learnings: Produce weekly campaign performance summaries and highlight trends and recommendations.

Connaissances

Campaign execution

Campaign publishing

Paid media basics

Analytics awareness

Written communication

Outils

CMS platforms

Ad managers

Analytics tools

Description du poste

About the Company

EDGE Tutor is Asia’s fastest-growing tutoring outsourcing provider, bringing the human edge in digital learning to education companies worldwide.
Founded in 2022 by Harvard alumnus Henry Motte de la Motte, EDGE Tutor now serve partners in over 30 countries with global headquarters in New York, London, Colombo, Singapore, and Manila.
We connect the top 3% of rigorously selected online educators with global institutions, delivering white-labeled tutoring solutions with full tutor management. Our services cover K-12 English and Math, Adult/Corporate English, and high-stakes exam prep.
At EDGE Tutor, we combine passionate educators with operational efficiency to help education businesses scale and thrive globally.

About the Role
Execute external-facing marketing campaigns that support conversion and demand, with a strong bias toward execution excellence and learning velocity, not brand theory.
This role supports B2T and/or B2B campaigns through disciplined publishing, light performance testing, and structured reporting.

Key Responsibilities

1. Campaign Execution

• Build and execute campaigns aligned with business priorities (B2T or B2B).
• Translate campaign briefs into concrete assets and publishing plans.
• Coordinate with creative, studio, or external partners as required.

2. Content Development Support

• Draft or refine content briefs.
• Coordinate asset development and repurpose existing content.
• Ensure messaging consistency across channels.

3. Publishing & Channel Management

• Maintain a consistent publishing rhythm across assigned channels.
• Schedule posts, manage captions, and handle basic community replies if assigned.
• Ensure campaigns go live on time and as planned.

4. Light Performance Marketing

• Execute basic paid boosts and targeting (where applicable).
• Support simple A/B testing of creatives or messaging.
• Track performance at a practical level (CTR, CPL, conversions where relevant).

5. Landing Page & Conversion Support

• Recommend copy tweaks and CTA improvements.
• Maintain basic UTM hygiene and campaign tagging.
• Flag conversion drop-offs or issues for escalation.

6. Reporting & Learnings

• Produce weekly campaign performance summaries.
• Highlight learnings, trends, and recommendations.
• Close the loop between execution and outcomes.

Required Qualifications

• 2–4 years experience in digital marketing or campaign execution roles.
• Hands-on experience publishing and managing campaigns.
• Basic understanding of paid media and performance metrics.
• Strong organizational skills and attention to detail.
• Clear written communication skills.

Preferred Qualifications

• Experience with EdTech, SaaS, or service-based businesses.
• Familiarity with basic analytics tools, ad managers, or CMS platforms.
• Experience coordinating with creatives or agencies.

Work Set-up and Requirements

• Schedule: Schedule: May require flexible hours but with focus on mid-shift (start of shift at 12NN or 1PM)
• Workdays: Five-day workweek with two rest days.
• Location: Fully remote, with once-a-month in-person gatherings within the NCR area
• Fully comfortable with time monitoring software
• Desktop/laptop with Intel i5 (10th gen), 8GB RAM or higher
• Minimum 25 Mbps internet speed with backup connection
• Backup power supply for at least 8 hours

Why Work With Us?

• Support Educators Globally: Play a key role in supporting our network of expert tutors as they teach learners in 30+ countries across the Americas, Europe, the Middle East and Asia-Pacific
• Remote-First Culture: Work from home while being part of a collaborative, inclusive team. We meet in person quarterly to strengthen team connections and drive innovation.
• Structured Flexibility: Flexible but structured hours that help balance your work and life while maintaining work efficiency.
• Professional Growth: Gain advanced skills in strategic hiring, operational scaling, and decision-making to one of Southeast Asia's fastest-growing startups, recognized with prestigious industry accolades
• Appealing performance-oriented compensation
• Healthcare benefit: HMO for you plus 1 free dependent
• 30 days paid time off