Senior Marketing Specialist

Teltonika; Fort Worth, Arlington, Dallas (TX, TX, TX); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

100% company-funded health insurance

3 weeks paid vacation

Team-building events

Job summary

A global IoT solutions provider is seeking a B2B Marketing Specialist in Dallas, Texas. The candidate will develop marketing strategies and manage campaigns to boost brand awareness in North America. Required qualifications include 2+ years of B2B marketing experience, a proven track record in lead generation, and proficiency with CRM tools. This full-time role offers competitive compensation, comprehensive insurance, and professional development opportunities.

Qualifications

• 2+ years of B2B marketing experience, preferably in technology or industrial sector.
• Proven track record in lead generation and campaign execution.
• Hands-on experience with digital marketing channels and tools.

Responsibilities

• Develop and execute localized B2B marketing strategies.
• Manage digital and partner marketing campaigns.
• Create compelling marketing materials and support lead generation.

Skills

B2B marketing experience

Digital marketing channels

Lead generation

Analytical skills

Communication skills

CRM proficiency

Creative mindset

Job description

This range is provided by Teltonika. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00/yr - $110,000.00/yr

Direct message the job poster from Teltonika

Teltonika aspires to become one of the global leaders in providing unique IoT solutions that contribute to making people’s lives easier. Since 1998, we have gained considerable experience and competence in electronics development and production. Today, our areas of expertise include telematics, networking, telemedicine, EV charging, and electronics manufacturing. While proactively searching for new ideas and ways to create more value for our clients, we also hope to create a better future for our employees and the communities we operate in. Our organizational culture is based on mutual trust and respect, as well as creating synergy with our employees and clients.

Teltonika is a global leader in IoT solutions, with 3000+ employees and 27 locations worldwide. We help businesses and communities live better through innovative technologies.

We are looking for a B2B Marketing Specialist to strengthen our ambitious team in Dallas, Texas. You will play a key role in expanding Teltonika’s brand presence across the U.S. and supporting our growth in the North American market through creative and data-driven B2B marketing initiatives.

Teltonika’s networking solutions business unit develops and manufactures industrial and enterprise connectivity equipment, primarily routers, switches, gateways, and modems. Our networking devices serve clients in the most complex areas of Industry 4.0, Smart City, and Green Energy.

In this role, you will:

• Develop and execute localized B2B marketing strategies for lead generation and brand awareness.
• Manage digital and partner marketing campaigns, ensuring alignment with global direction.
• Create compelling marketing materials, including case studies, product presentations, newsletters, social media posts, and sales collateral.
• Support lead generation and marketing automation programs through MDF (Market Development Funds).
• Organize and promote events, webinars, and trade shows to enhance market visibility.
• Collaborate with the sales team to build engagement with the Teltonika brand.
• Analyze campaign performance and continuously improve tactics based on insights.
• Coordinate with local media agencies to promote Teltonika’s products and solutions.

What we expect of you:

• 2+ years of B2B marketing experience (technology or industrial sector preferred).
• Proven track record in lead generation and campaign execution.
• Hands‑on experience with digital marketing channels and tools.
• Proficiency with CRM and marketing automation platforms.
• Familiarity with MDF (Market Development Fund) programs.
• Excellent communication, analytical, and organizational skills.
• A proactive, creative, and results‑oriented mindset.

What we offer:

• Great opportunities to grow in a strong and rapidly expanding global company.
• Training on Teltonika products and ongoing professional development support.
• 100% company‑funded Dental, Vision, Life, AD&D, and Extended Health insurance after probation.
• 3 weeks of paid vacation, 6 sick days, and your birthday off.
• Multicultural, supportive, and knowledge‑driven team environment.
• Internal knowledge‑sharing and continuous learning opportunities.
• Team‑building events, happy hours, and summer short Fridays in June & July.
• Competitive annual salary from $75,000 – $110,000, depending on experience and expertise.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing, Business Development, and Sales

Industries: Telecommunications

Referrals increase your chances of interviewing at Teltonika by 2x