B2B Marketing Manager

Kindthread; United States; Remote; USD 92,000 - 110,000; Full time

Job summary

A leading healthcare apparel company is seeking a B2B marketer to enhance its wholesale and group business. This pivotal role will involve managing partner marketing efforts, optimizing CRM initiatives, and executing engaging trade shows, supporting the brand's mission to elevate the healthcare workforce.

Qualifications

• 6+ years of B2B marketing experience, preferably in apparel, retail, or healthcare-related industries.
• Proficient with HubSpot and enjoys cleaning up workflows.
• Event planning and execution experience required.

Responsibilities

• Manage and optimize B2B CRM efforts with strong emphasis on HubSpot usage.
• Create polished, persuasive presentations and sales enablement tools.
• Plan and execute trade shows and industry events.

Skills

B2B marketing

CRM management

Presentation skills

Event planning

Lead generation

Detail-oriented

Education

Relevant degree (Marketing, Business, Communications)

Tools

HubSpot

Job description

Description

We’re looking for a smart, resourceful B2B marketer to join Kindthread and help us grow our wholesale and group business. This role will lead partner marketing, events, and CRM efforts, ensuring healthcare organizations, resellers, and industry partners understand the value we bring — while making them look good doing it.

Requirements

Core Responsibilities:

• Manage and optimize B2B CRM efforts, with strong emphasis on HubSpot usage.

• Create polished, persuasive presentations and sales enablement tools.

• Plan and execute trade shows, industry events, and partner activations.

• Build scalable processes to support lead generation, nurture, and re-engagement campaigns.

• Collaborate cross-functionally with Sales, Product, and Brand teams to bring our message to life.

Required Skills/Abilities:

• 6+ years of B2B marketing experience, preferably in apparel, retail, or healthcare-related industries.

• Proficient with HubSpot (and enjoys cleaning up workflows).

• Strong ability to translate rough ideas into compelling decks or campaigns.

• Event planning and execution experience, from trade show booths to branded moments.

• Scrappy, detail-oriented, and willing to roll up their sleeves.

Education and Experience:

• Relevant degree preferred (Marketing, Business, Communications, or related field).

• Experience in apparel, retail, or healthcare industries is a plus.

Compensation:$92,000 - $110,000 annually. Kindthread encourages applications from candidates at all levels; pay will be based on experience.

Summary

Kindthread is a leading company in the healthcare apparel space, with brands including Scrubs & Beyond, Landau, and White Cross. We are dedicated to providing high-quality apparel and an exceptional customer experience across our brands. Our mission is to elevate the healthcare workforce with products that are functional, stylish, and comfortable.