B2B Marketing Manager

Scrubs & Beyond; United States; Remote; USD 92,000 - 110,000; Full time

Job summary

A leading marketing firm seeks a B2B marketer to enhance wholesale and group business initiatives. The successful candidate will lead CRM efforts, manage event planning, and create compelling marketing materials, ensuring strong collaboration across teams. Applicants should have 6+ years of relevant experience, particularly in marketing within the apparel or healthcare industries.

Qualifications

• 6+ years of B2B marketing experience, ideally in apparel or healthcare.
• Proficiency with HubSpot; strong presentation skills.
• Experience in event planning and collaborative projects.

Responsibilities

• Manage and optimize B2B CRM efforts, focusing on HubSpot.
• Plan and execute trade shows and industry events.
• Create presentations and sales enablement tools.

Skills

B2B marketing experience

CRM management

Event planning

Project management

Presentation development

Education

Relevant degree (Marketing, Business, Communications)

Tools

HubSpot

Job description

We’re looking for a smart, resourceful B2B marketer to join Kindthread and help us grow our wholesale and group business. This role will lead partner marketing, events, and CRM efforts, ensuring healthcare organizations, resellers, and industry partners understand the value we bring — while making them look good doing it.

Core Responsibilities:

• Manage and optimize B2B CRM efforts, with strong emphasis on HubSpot usage.

• Create polished, persuasive presentations and sales enablement tools.

• Plan and execute trade shows, industry events, and partner activations.

• Build scalable processes to support lead generation, nurture, and re-engagement campaigns.

• Collaborate cross-functionally with Sales, Product, and Brand teams to bring our message to life.

Required Skills/Abilities:

• 6+ years of B2B marketing experience, preferably in apparel, retail, or healthcare-related industries.

• Proficient with HubSpot (and enjoys cleaning up workflows).

• Strong ability to translate rough ideas into compelling decks or campaigns.

• Event planning and execution experience, from trade show booths to branded moments.

• Scrappy, detail-oriented, and willing to roll up their sleeves.

Education and Experience:

• Relevant degree preferred (Marketing, Business, Communications, or related field).

• Experience in apparel, retail, or healthcare industries is a plus.

Compensation:
$92,000 - $110,000 annually. Kindthread encourages applications from candidates at all levels; pay will be based on experience.