B2B Marketing Lead New York City Associate

BlueSnap, Inc; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

An innovative fintech startup is seeking a strategic marketing leader to enhance brand recognition and drive engagement. This role involves developing high-level marketing strategies while managing day-to-day initiatives, including content marketing, event management, and digital campaigns. The ideal candidate will possess a strong understanding of B2B buyer journeys and have a proven track record in executing successful marketing strategies. Join a dynamic team dedicated to revolutionizing debt recovery and making a positive impact on consumers and creditors alike.

Qualifications

• 5+ years of B2B marketing experience, preferably in fintech.
• Proven track record of successful marketing strategies.

Responsibilities

• Develop and execute strategies for brand awareness and lead generation.
• Manage social media presence and digital campaigns.

Skills

B2B Marketing

Content Marketing

Event Management

Digital Campaign Execution

Communication Skills

Project Management

Marketing Analytics Tools

CRM Systems (HubSpot, Salesforce)

Education

Bachelor's Degree in Marketing

MBA

Tools

HubSpot

Salesforce

Job description

We are looking for a strategic yet hands-on marketing leader who can deeply understand our business, target market, and the key considerations of our buyers. This person will play a critical role in positioning the company, shaping our brand, and driving awareness and engagement among our ideal customers. The right candidate will be both visionary and execution-focused—able to craft a high-level strategy while actively driving and managing day-to-day marketing initiatives.

About Us

Bounce is a fintech startup revolutionizing debt recovery for consumers and creditors with our best-in-class product. By leveraging the power of AI and automation, we create user-friendly experiences that drive positive outcomes for all parties involved.

With a team based in Tel Aviv, Israel, and Rochester, New York, we have been growing rapidly. We support hundreds of thousands of consumers on their journey to financial resilience and build partnerships with top creditors and fintech companies.

How You’ll Spend Your Time

• Lead Brand Awareness & Thought Leadership:Develop and execute a strategy to enhance brand recognition within our industry.
• Oversee social media presence, ensuring consistent and engaging messaging across platforms.
• Identify and manage conference sponsorships, industry partnerships, and other visibility initiatives to establish the company as a leader in the space.
• Curate & Host Industry Events:Plan and execute exclusive events tailored to our industry and ideal clients.
• Develop innovative ways to engage prospects and industry stakeholders through in-person and virtual experiences.
• Secure Speaking Engagements for Executives:Build a pipeline of high-impact speaking opportunities for company executives at relevant industry events.
• Develop compelling presentation materials and positioning strategies to amplify thought leadership.
• Own All Marketing Collateral.Develop and manage sales enablement materials, pitch decks, whitepapers, and case studies to support business development efforts.
• Ensure consistency in brand messaging and visuals across all assets.
• Manage Newsletter & Digital Campaigns.Oversee the strategy, content, and execution of the company newsletter and email marketing initiatives to nurture and engage prospects.
• Plan and run targeted digital campaigns to drive inbound interest and lead generation.
• Oversee Social Media & Content Strategy.Manage the company's LinkedIn, Twitter, and other relevant social media channels, ensuring a steady stream of valuable and engaging content.
• Work with internal teams or external writers to develop and distribute blog posts, thought leadership articles, and video content.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field; MBA a plus
• 5+ years of B2B marketing experience, preferably in fintech, or financial services
• Proven track record of developing and executing successful marketing strategies that drive brand awareness and lead generation
• Experience in content marketing, event management, and digital campaign execution
• Strong understanding of B2B buyer journeys and enterprise sales processes
• Excellent written and verbal communication skills with the ability to craft compelling messaging
• Experience managing marketing budgets and measuring ROI of marketing initiatives
• Demonstrated ability to work effectively with cross-functional teams, including sales, product, and leadership
• Self-starter with exceptional organizational and project management skills
• Comfort with marketing analytics tools and CRM systems (e.g., HubSpot, Salesforce)
• Creative mindset with the ability to think outside the box and innovate in a competitive market

What We Offer

Bounce is an equal opportunity employer that is dedicated to diversity and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.