B2B Marketing Executive

Inaza; United States; Remote; USD 39,000 - 51,000; Full time

Benefits offered by this job

Remote-first in Ireland

Team meetups in Dublin

Event travel

Job summary

Inaza is seeking a hands-on, metrics-driven B2B Marketing Executive (Demand Gen & Outbound) on a 6-month contract to build our demand engine and drive qualified enterprise leads.

You will own outbound outreach, paid media campaigns, content creation, event setup, and weekly performance tracking, with a clear path to a permanent role for top performers. Remote-first from Ireland with potential travel for conferences.

Qualifications

• 3+ years in B2B digital marketing or growth execution.
• Hands-on experience building outbound campaigns.
• Proven ability to set up and optimize campaigns in Lemlist, LinkedIn Campaign Manager and Google Ads.
• CRM familiarity with HubSpot or Salesforce to track leads and handoffs.

Responsibilities

• Build, launch, and monitor outbound cold email sequences.
• Set up and optimize paid campaigns on LinkedIn Ads and Google Search Ads.
• Create clear, compelling B2B copy for emails, ads, landing pages, and case studies.
• Manage pre-event outreach and post-event follow-ups to convert contacts into pipeline.
• Track key metrics weekly: conversion, CTR, CAC, and pipeline generated.

Skills

B2B marketing

Outbound campaigns

Growth execution

Campaign setup

Tools

Lemlist

LinkedIn Campaign Manager

Google Ads

HubSpot

Salesforce

Job description

About Inaza

Inaza is an enterprise AI & data platform built specifically for the insurance sector. We help carriers, MGAs, and brokers automate complex underwriting, claims, and data workflows across European and North American markets.

The Role

We are looking for a hands-on, metrics-driven B2B Marketing Executive (Demand Gen & Outbound) to join us on an initial 6-month contract, with a potential, performance-based path to a permanent full-time role.

This is a 100% execution-focused role for an ambitious marketer who loves setting up tools, launching outreach sequences, running paid ad campaigns, and seeing immediate results. We are a fast-growing startup, and you will be building our demand generation engine.

If you deliver qualified leads and help build our pipeline over the next 6 months, this transitions into a permanent full-time position.

Key Responsibilities

• Outbound Outreach & Campaign Setup: Build, launch, and monitor outbound cold email sequences using Lemlist (or similar tools like Smartlead/Instantly). Verify contact data and test personalization variables.

• Paid Media & ABM Campaigns: Set up, monitor, and optimize paid campaigns on LinkedIn Ads and Google Search Ads. Run A/B copy tests and ensure our campaigns target enterprise insurance accounts effectively.

• Content & Copywriting: Write clear, compelling B2B copy for cold emails, ad headlines, landing pages, and short case studies.

• Conference & Event Setup: Manage logistics, pre-event email outreach (booking prospect meetings before conferences), and post-event lead follow-ups to convert event contacts into pipeline.

• Campaign Tracking: Track lead conversion rates, click-through rates, lead acquisition costs (CAC), and pipeline generation weekly.

Requirements

• Experience: 3+ years in B2B digital marketing, outbound campaigns, or growth execution.

• Tool Familiarity: Direct, hands-on experience setting up campaigns in Lemlist (or alternative cold outreach software), LinkedIn Campaign Manager, and Google Ads.

• CRM Knowledge: Basic operational experience with CRM platforms (HubSpot, Salesforce, or similar) to track leads and handoffs.

• Work Eligibility: Based in the EU, set up for contract work, and able to travel occasionally for industry conferences.

What We Are Looking For (The Ideal Candidate)

• Results-Obsessed: You don't just care about "impressions" or "clicks" - you care about whether your campaigns actually generate qualified enterprise leads and pipeline revenue.

• Strong B2B Copywriter: You have a natural ability to write clean, professional, non-spammy outreach emails and punchy ad copy tailored to a corporate audience.

• Proactive Executioner: High energy, eager to test new approaches, and comfortable managing campaign details independently without needing someone to hold your hand.

• Agile & Adaptable: You are comfortable working in a fast-paced startup environment, setting up marketing infrastructure from scratch, and iterating quickly based on the data.

Contract Terms & Package

• Performance-Based Conversion: 6-Month Initial Contract with potential for permanent role in future.

• Compensation: Competitive 6-month pro-rata contract package (€35,000–€45,000 equivalent annual base, aligned with the Irish market).

• Setup: Remote-first in Ireland or an EU country with periodic team meetups in Dublin and event travel.